Video Marketing

Thanks to the internet—and social media in particular—people have endless opportunities to connect with each other online. Thanks to this rise of connectivity, people have started creating and building digital communities. While these spaces are great for individuals, brands can also leverage them to connect with their customers and enhance brand awareness. Here, we’ll explore […]

We recently sponsored a Virtual Forum with Glossy that was all about TikTok marketing strategies. While the forum was really tailored to fashion, beauty, and luxury brands, the insights surfaced by our Platform Partnerships Manager, Emma Henry, are applicable beyond the sphere of those specific industries. That can be summarized with this one quote: “One […]

There’s a lot of conventional wisdom out there about video marketing: LinkedIn is for sober, professional videos enlivened by animated statistics, Facebook is for longer narrative content, and TikTok is for short, funny videos. And there’s truth to the conventional wisdom. But remember the bottom line of video: It’s there to engage your potential customers, […]

From social media to television and billboards to internal communication, video content is everywhere. One of the most common places to find video is within marketing strategies—and for good reason: 59% of marketers reported a positive return on investment. Video marketing, including addressable TV advertising, is one of the most effective ways to engage with […]

At QuickFrame, we see The Big Game as a multi-purpose event. This year, of course, it’s a long-awaited Rihanna concert, a battle of the Kelce brothers, and the beginning of the 2023 advertising new year. After all, this is when some of the biggest brands in the world drop fresh ad creative. And, let’s be […]

The travel and hospitality industry is vast; it features families headed to the beach for summer vacation, business travelers on a flight to Europe for a meeting, solo travelers taking a cross-country road trip, and many other groups. The point is: no matter where folks are headed, the travel and hospitality industry has many audience […]

After Connected TV (CTV) outperformed cable in mid-2022, the importance of advertising on streaming services has only continued to grow. In addition to paid, ad-free streaming subscriptions, there’s a strictly ad-supported way to watch content: free ad-supported streaming TV (FAST). Here, we’ll discuss FAST and explore why it’s critical for marketing strategies. What is Free […]

In a recent MNTN Research Peeks report, functional marketing appeared as one of the most memorable themes in TV advertising. It was a bit surprising; it sat alongside mainly emotional answers: humor, inspiration, and heart-warming, to name a few. So, we’re here to join in on the conversation! Below, we’ll discuss functional marketing, its importance, […]

Today’s digital world is filled with content. Thankfully, it’s also filled with people who are eager to consume it. No matter what role your brand plays in the industry, video marketing is an incredible way to connect with your customers, stand out from the crowd, and grow your business. With the rise of video-first social […]

Three years into the pandemic, “viral” may not be as appealing a word as it once was. But it’s still a quality you want to be applied to your video marketing strategy. There’s nothing quite as satisfying to a marketer as when their work starts being shared, just because it’s fun to watch. So let’s […]

It’s time to think beyond social media when strategizing your video campaigns. For instance, video email marketing is a great way to reach your potential customers in a format they consume just as much as social! If it seems a little daunting to you, here’s a primer on everything you need to know about using […]

You’ve likely heard a lot about Millennials, but when it comes to marketers, we’re often most focused on how to connect with them effectively! Born between 1981 and 1996, Millennials (also known as Generation Y and the Net Generation) are 26 to 41 years old in 2022. According to Statista, there are 72.19 million Millennial […]