Video Marketing

Remember the good ol’ days of flipping through linear TV, watching whatever shows your rabbit ears could pick up?  However inadvertently, TikTok has essentially recreated this retro experience when they hooked every single demographic in the world on the endless scroll of their For You feed. If we don’t like what we’re seeing, we can […]

The Asian-American and Pacific Islander (AAPI) community is one of the fastest-growing minority groups in America. Despite this increased visibility, members of the AAPI community are still underrepresented in advertising. For example, while Asian-American and Pacific Islanders make up 5.7% of the population–and have a collective buying power of $1 trillion–a recent poll from Morning […]

Competition for consumer attention is at an all time high–and it’s not stopping anytime soon.  Just think about it. Right now you can watch Hulu on your Roku TV, doomscroll through Instagram and TikTok on your phone, or fire up your Nintendo Switch and recreate the halcyon days of spamming your friends as Kirby in […]

Since its launch in 2011, Snapchat has become a leading social platform for users of all ages. And as new technologies continue to develop on the app–like a custom Snapchat lens–it’s becoming an even more useful tool for marketers.  With more than 319 million daily users, Snapchat provides the opportunity to reach a massive audience. […]

With more than a billion users worldwide, Instagram has proven to be one of the most popular social media apps today. The photo-sharing platform is not just for posting selfies, either — over 80% of its users use the app to research businesses and their products and services. If you’re not currently using Instagram – […]

Since its launch in 2011, Snapchat has left its mark on the social media world. Although other social media platforms have adopted some of the app’s trademark features — 24-hour stories and interactive filters — there’s no denying that Snapchat set the trend early on.  Snapchat’s infamous filters are known for being a fun, creative, […]

If you’ve been paying attention to marketing trends over the past few years, then you know why TikTok is a force to be reckoned with. With over one billion monthly users, the app has gone far beyond its days of dance challenges and lip syncs. Now, it’s the sixth-largest social network in the world — […]

If Mad Men didn’t make it abundantly clear, the advertising world has long been defined as a patriarchal boys club. Women had (and have) to fight to get their voices heard in an industry that, especially in its infancy, never believed anyone wanted to hear their perspectives. They couldn’t have been more ignorant incorrect. We’ve […]

When executing your digital marketing strategy, you want your content–from video to static images–to reflect your brand on every channel you’re on. Whether you’re posting on Twitter or creating videos for Instagram, each feed should give potential customers a feel for your company and your values. Building your digital strategy on a solid brand lets […]

Not everyone does Performance TV. Sure, they may run ads on Connected Television (CTV), but as the ad tech market explodes with a veritable smorgasbord of platforms – all claiming to be the one streaming ads solution to rule them all – finding viable avenues for your ad creative that will actually reach your target […]

Black filmmakers have notoriously struggled for representation and opportunity within the industry. In the over 90 years since the Academy Awards were first introduced, only a handful of nominations–and even less awards–have gone to Black filmmakers, actors, production designers, make-up artists, costume designers, composers, editors, producers, and, well–you get the picture. In a 2019 Indiewire […]

Black consumers have long been one of the largest customer groups in the country–with a $300 billion opportunity stake– but the advertising industry has historically been slow to market to this audience. As Kori Hale noted in Forbes in 2021, “Despite our purchasing power being virtually unmatched, ad spending tailored towards Black consumers has steadily […]