Video Marketing

After its start in 2005, Reddit has become a huge digital gathering space for people to find communities. With the right Reddit video ad specs, you can reach and engage with your target audience. From ethics to pets, you can find just about every topic imaginable (and even some you never would have thought of) […]

Shortly after Facebook and YouTube launched, Twitter also emerged into the mid-2000s social media landscape. Since then, many aspects of the platform have evolved, including Twitter video ad specs. With more than 611 million users around the globe, Twitter (now X) is a platform where people gather to discuss interests and find communities. This engagement […]

TikTok remains the epicenter of short-form video in 2026, powering everything from brand storytelling to creator-led trends. As the platform evolves, so do the tools built to keep pace. Here are the 10 best TikTok video editors helping marketers and creators craft thumb-stopping TikToks with speed and style. 1. CapCut Owned by ByteDance, CapCut continues […]

Creative content must do more than simply look good; it needs to perform. That’s where the performance creative model comes in. It’s a strategy that allows your marketing team to flex their creative talent while reinforcing your strategy with timely, relevant data insights. The results are more impactful campaigns that resonate with your target audience […]

Video marketing has become a cornerstone of modern strategy, helping brands engage audiences with more authenticity and impact than static formats allow. From building trust with testimonials to analyzing how content performs across channels, today’s tools empower marketers to do more with less friction. Here, we’re breaking down seven of the best video marketing tools […]

Crafting a compelling video script is where strategy meets storytelling. Whether you’re selling, educating, or building your brand, the right script turns passive viewers into active brand advocates. Here’s how to write a video script that keeps your audience engaged from the first frame to the final CTA. What Is a Video Script? A video […]

At first glance, creating content for social media seems simple. And technically speaking, that’s accurate; virtually anyone can create and post content on platforms like Facebook or TikTok. The tricky part, however, is creating content that resonates with a user’s (or a business’s) target audience. Not to worry, though. The following guide will show you […]

How will you reach your audience this summer? Step one: don’t sweat it. Between social media, Connected TV (CTV), and other ad channels, there are a ton of opportunities to make a significant impact this time of year. Here’s what you need to know about summer 2025, from its significance to the key dates to […]

Over-the-Top (OTT) and Connected TV (CTV) have given television a new meaning. Long gone are the days when the only option was to sit and watch whatever was airing on good ol’ linear programming. Now, viewers engage with diverse cross-platform content from a myriad of channels via CTV and OTT streaming — and advertisers need […]

When you think about effective video marketing examples, what comes to mind? Maybe it’s an old commercial from The Big Game that gives you nostalgia or a holiday ad that still makes you tear up even though you’ve seen it 20 times. While these are great video ad examples, there’s so much more to video marketing. […]

This blog will give you a rundown on how to improve internal communications with videos. You’ll also learn how you can use those techniques to also raise brand awareness and cultivate a community of loyal customers with non-product advertising! There’s more digital content than ever before, which means audiences have more choices on what to […]

Whether you’re an independent startup or an enterprise power player, if you sell a product, ecommerce video production is likely a pillar of your business strategy (and if it isn’t, it should be). According to Statista, worldwide retail ecommerce revenue is expected to reach $4.8 trillion in 2025, proving that online shopping is a massive […]