Video Marketing

As social media evolves to meet the needs of users and advertisers alike, more features and platforms will emerge. One example of this happening is with the release of Threads, Meta’s newest addition. Released on July 5, 2023, Threads had literal overnight success, thanks to its sibling platforms, Instagram and Facebook. But with a new […]

You’ve put so much thought into crafting perfect LinkedIn content. It’s business-minded (in keeping with the site’s tone), but also entertaining enough to stand out in your followers’ feeds. And, of course, you’re hoping that it shows up in the feeds of others and gets shared widely. Now, all you have to do is find […]

Pinterest is part search engine, part social network, and — as the name implies — all about inspiration. With some high-quality visuals and engaging Pin titles, you’ll be on the right track to creating effective content. But, if you’re looking to make a significant impact and attract key audiences to your business, you also need […]

If you’ve landed here, we don’t need to convince you of the performance power of Connected TV (CTV). But here are a few facts in case you need a refresher: But you might not know all of the hyper-specific technical specifications your video ads need. Each CTV platform has different ad specs advertisers are required […]

Engagement is vital to an effective social media strategy — and one part of that is knowing when to connect with your audience. Now, with the emergence of a new Meta social media platform, many marketers, content makers, and other users are wondering about the best times to post on Threads. Alongside Facebook and Instagram, […]

Every social media site you use has its own way of trying to keep you glued to its platform — and your favorite business-focused platform is no exception. The LinkedIn algorithm helps showcase the content you want to see, so users spend more time engaging, interacting, and posting on the platform. LinkedIn has more than […]

Influencer marketing relies heavily on the latest trends to make sure your content is relevant and engaging. Staying ahead of the curve will help you and the social media users you collaborate with create more entertaining and engaging content. With that in mind, here are seven influencer marketing trends you need to keep an eye on […]

When it comes to influencer marketing, YouTube is one of the most powerful tools available. In fact, nearly half (47%) of all internet users access YouTube at least once per month. It’s a versatile platform that’s a great place to publish short-form and long-form video marketing content, engage your audience, and generate powerful results for […]

When it comes to influencer marketing, an active user base of over two billion people make Instagram one of the best platforms for the job. In other words, roughly one-third of the world’s active internet users regularly use the app. With the right influencer partnerships, you can drive incredible engagement for your brand.  Before you […]

Take a moment and think: how much time have you spent on YouTube this week? With over 2 billion monthly users and 1 billion hours of video watched daily, YouTube remains the preeminent video-sharing platform and a powerhouse for digital marketing. Unlike social platforms built for quick updates, YouTube thrives on longer, more immersive content, […]

TikTok has rapidly become a dominant force in social media, yet many brands have yet to tap into its potential. From ad specs to scalable content creation, this guide covers everything you need to start advertising on this video-first, music-driven platform—and stand out from the competition. With endless creative tools and a vast music library, […]

Pinterest remains one of the leading social media platforms in the world with 498 million monthly active users, according to Hootsuite. With the right strategy, you can harness this platform and the Pinterest algorithm to reach your goals. Pinterest marketing is often overlooked by marketers, but that means brands are missing out on incredible opportunities […]