Video Marketing

With data privacy restrictions, new advertising platforms, an abundance of streaming services, virtual and augmented reality options, and so much more, there’s a lot to consider when it comes to advertising in 2025.  As industries, consumers, and technology advance, it’s increasingly essential to connect with your customers across several of their favorite platforms. Since video […]

As social media evolves to meet the needs of users and advertisers alike, more features and platforms will emerge. One example of this happening is with the release of Threads, Meta’s newest addition. Released on July 5, 2023, Threads had literal overnight success, thanks to its sibling platforms, Instagram and Facebook. But with a new […]

If you’ve landed here, we don’t need to convince you of the performance power of Connected TV (CTV). But here are a few facts in case you need a refresher: But you might not know all of the hyper-specific technical specifications your video ads need. Each CTV platform has different ad specs advertisers are required […]

Engagement is vital to an effective social media strategy — and one part of that is knowing when to connect with your audience. Now, with the emergence of a new Meta social media platform, many marketers, content makers, and other users are wondering about the best times to post on Threads. Alongside Facebook and Instagram, […]

Every social media site you use has its own way of trying to keep you glued to its platform — and your favorite business-focused platform is no exception. The LinkedIn algorithm helps showcase the content you want to see, so users spend more time engaging, interacting, and posting on the platform. LinkedIn has more than […]

When it comes to influencer marketing, YouTube is one of the most powerful tools available. In fact, nearly half (47%) of all internet users access YouTube at least once per month. It’s a versatile platform that’s a great place to publish short-form and long-form video marketing content, engage your audience, and generate powerful results for […]

Part social media, part digital video entertainment platform, TikTok aims to consistently connect users to the content they want to see. Though it hasn’t been around long, many marketing teams are pivoting to include TikTok marketing alongside other social media platforms in their video marketing strategy. But how did the platform rise to this scale […]

TikTok has rapidly become a dominant force in social media, yet many brands have yet to tap into its potential. From ad specs to scalable content creation, this guide covers everything you need to start advertising on this video-first, music-driven platform—and stand out from the competition. With endless creative tools and a vast music library, […]

Right now, digital video is a critical aspect of every marketing strategy, which makes YouTube essential for advertisers. But you might be wondering: how does your content get to the right audience? Through the YouTube algorithm. But what is the YouTube algorithm and how does it work? And how can you use it to maximize […]

With its engaging layout and visual appeal — not to mention its ubiquity — Instagram is essential to any marketing strategy. But to be effective, you need to understand the latest updates, including how to make the most of the Instagram algorithm. For example, the introduction of Instagram Reels — vertical, TikTok-like videos that are attention-grabbing and […]

Today, six out of ten consumers say social media content influences their in-store shopping habits. It’s no wonder, then, that digital marketers are devoting even more time and resources to social media-based advertising strategies. Many of them (78%) are leaning heavily into influencer marketing to achieve their growth goals. Whether you’re new to the world […]

There aren’t many constants in the world, but we’ve found a few: death, taxes, and people really trying not to break their New Year’s resolutions in January. If you’re operating a brand in the health and wellness vertical, the end of Q4 and the beginning of Q1 are probably some of the most essential times […]