Video Marketing

Since its launch in 2016, TikTok has rapidly evolved into a cultural phenomenon. In fact, TikTok became the most downloaded app worldwide in 2022, and it’s consistently kept the title as the reigning champion since. As TikTok evolves into a primary platform for entertainment, brand promotion, and various creative pursuits, it will only become an increasingly […]

Love it or hate it, Valentine’s Day is one of the most celebrated holidays around the world. The popularity of this yearly tradition has encouraged countless brands across all industries to jump on the Valentine’s Day ad bandwagon — and for good reason. Today, this world-famous holiday is a multi-channel marketing jackpot, and it’s worth […]

As one of the most popular social media platforms, TikTok gives you access to millions of potential new customers every day. This short-form video platform allows you to connect to your target audience in a fun, entertaining way. And because of its ever-growing popularity, every brand wants to figure out how to get verified on […]

Capturing and holding an audience’s attention is a perpetual challenge in the world of digital video marketing. Great creative can work its way into the hearts and minds of worldwide audiences quickly and elevate your brand. But if your brand airs the same spot over (and over and over), your audience is likely to tire […]

Native Americans have made extraordinary contributions to film — both in front of and behind the camera — throughout the medium’s history. Even when Hollywood’s depictions of Native Americans were offensive and inauthentic, standout performers like Black Cree actor Woody Strode made strong impressions on audiences in John Ford Westerns and other classics. From the success […]

While we (obviously) love video content, we know some people really despise ads. But the truth is, in many situations, they’re stuck watching them. So why not at least try to engage with these haters? While they might not be thrilled about watching ads, these people are still going to experience them at many points […]

With so many different social media sites, an ever-changing trend landscape, and a neverending onslaught of new features, sometimes we need a refresher on what distinguishes these platforms from one another. When we look at TikTok vs Instagram, there are key similarities and distinctions marketers need to know about to advertise effectively on them. From […]

We get it — the video marketing industry can be a lot. Between platforms, formats, video types, and more, it feels like brands have a million options, which can make the process pretty overwhelming. As the end of the year approaches, many marketing teams are prepping for their most important season. According to CO—, a U.S. […]

From digital to content to product marketing, the people who make up your teams are wildly talented. But there are always going to be capability gaps — things you can do, but you know can be done better by folks with more expertise. Sometimes you have the budget to hire new talent to bring these […]

Social media spans the globe, reaching people through text, photo, and video content. By the end of 2024, Statista estimates more than 5 billion people will use social media in one way or another. And to make sure these people keep using it, social media brands will continue optimizing their platforms—and launching new ones. Threads […]

As digital advertising continues to expand, in-game advertising is growing in popularity among marketers. With an estimated 2.7 billion video gamers around the world, this medium presents a massive opportunity to connect with current and potential customers. Let’s walk through in-game advertising, the opportunities it creates for your brand, and what you can expect from […]

Music and video have always been intertwined—since the latter killed the radio star, anyway—but today, thanks to Connected TV (CTV) and Over-the-Top (OTT) platforms, the connection is only getting stronger. Over the last few years, advancements in music and streaming have multiplied quickly. Particularly during the COVID-19 pandemic lockdown, many music lovers were interested in […]