Amazon | Platform Expert
Amazon needs no introduction. As the number one eCommerce retailer in the country (and number two around the globe), they are the destination for online shopping today, and they have the statistics to prove it. In 2022, Amazon accounted for nearly 40% of the US ecommerce market.
Amazon is quickly taking the advertising world by storm. Here, we’ll focus on two critical ad placements for video marketing, OTT and Online Video.
To ensure their branding is being properly used, some advertisers need to know about and jump through a few extra hoops. But don’t worry—we’ll break that down in the Brand Usage Guidelines below.
Amazon needs no introduction. As the number one eCommerce retailer in the country (and number two around the globe), they are the destination for online shopping today, and they have the statistics to prove it. In 2022, Amazon accounted for nearly 40% of the US ecommerce market.
Amazon is quickly taking the advertising world by storm. Here, we’ll focus on two critical ad placements for video marketing, OTT and Online Video.
To ensure their branding is being properly used, some advertisers need to know about and jump through a few extra hoops. But don’t worry—we’ll break that down in the Brand Usage Guidelines below.
Specs & Ad Placements
Specs & Ad Placements
OTT
OTT (over-the-top) video ads appear either before, during, or after OTT content. These ads cannot always be skipped and are often viewed for the entirety of the video.
Video Ad Specs
- Aspect ratio: 16:9
- Video length: 15 or 30 seconds
- Minimum frame size: 1920×1080
- Minimum video bitrate: 4mbps, however 8mbps is recommended
- File type: Video: H.264, MPEG-2, or MPEG-4; Audio: PCM or AAC
Good to know: pillarbox or letterbox text is accepted, but OTT ads are not clickable (at this time) due to their delivery, so CTA’s should not include instructions (e.g., a button shape that says “learn more”) to do so.
Online Video
Online video ads meet your customer where they already are: Amazon, Amazon-owned websites, and partner publishers. These ads are often skippable, so make sure you capture your audience’s attention right away.
Video Ad Specs
- Aspect ratio: 16:9
- Video length: 6 – 120 seconds; however, a duration of exactly 6s, 15s, 20s, 30s, or 60s is recommended
- Minimum frame size: 1920×1080
- Minimum video bitrate: 4mbps, however 8mbps is recommended
- File type: Video: H.264, MPEG-2, or MPEG-4; Audio: PCM or AAC
Amazon Brand Usage Guidelines
On the platform, Amazon allows advertisers to use Amazon branding to drive more effective results. With approval, we are able to use the branding elements as outlined here. Please note that this also means, process-wise, Amazon will need to approve all content before it runs.
On the platform, Amazon allows advertisers to use Amazon branding to drive more effective results. With approval, we are able to use the branding elements as outlined here. Please note that this also means, process-wise, Amazon will need to approve all content before it runs.