Insights

Boost your marketing with creative intelligence.

Consumer preferences and marketing trends are changing faster than ever before. Use our data-driven creative intelligence and expert-developed production tips to stay up to speed.

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Essential Guide to Holiday Video Marketing

Billions of dollars are spent on advertising during the critical holiday shopping season. But with so much noise, how can you cut through and make sure your brand ends up at the top of your customers’ wish lists? Video content and ads are highly effective for capturing attention, driving sales, and communicating important brand information. […]

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The A to Z of CTV & OTT

Streaming television is at an all-time high. As we’ve developed a newfound familiarity with our living room couches, at-home content consumption has surged to new heights. With audiences and your competition flocking to the channel, the time to crystallize your CTV/OTT marketing strategy is now. The channel’s capacity for targeting and outcome-based measurement makes it […]

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The Ultimate Guide to Video Marketing for Brands

Learn how your brand can capture attention and convert with targeted video. This ultimate guide covers which types of marketing videos work best, what the video production process looks like, and gives you optimization tips so you can stay competitive and drive growth. Download

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The Marketer’s Handbook to Data Privacy Regulations

An increased governmental focus on consumer data privacy has set off cascading effects that are rocking the industry. The way brands acquire and retain customers will require serious reevaluation. Now’s the time for marketers to restructure advertising strategies and modernize creative production approaches to continue to meet KPIs in a privacy-friendly way.  In this 28-page […]

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Scaling Your Video Content

The content landscape is flooded. This is good news for consumers. For advertisers, the obstacles have never been greater. Audiences are increasingly scattered, their attention spans are shrinking, and they’ve been conditioned to expect a steady stream of personalized creative. The content ecosystem is evolving at a rate that’s faster than traditional organizational structures can […]

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Video for Performance Marketing: The Ultimate Guide

As a performance marketer, you’re facing unchartered territory. In a flooded market, your target customers face an abundance of choices—and content—on a daily basis. To effectively reach and grow your audience, you need to be publishing a constant stream of smart, targeted video in more places than ever before. In this comprehensive guide to performance […]

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Do More with Video

Learn how we can help you produce more data-driven video affordably and at scale.