Insights

Boost your marketing with creative intelligence.

Consumer preferences and marketing trends are changing faster than ever before. Use our data-driven creative intelligence and expert-developed production tips to stay up to speed.

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Scaling Your Video Content

The content landscape is flooded. This is good news for consumers. For advertisers, the obstacles have never been greater. Audiences are increasingly scattered, their attention spans are shrinking, and they’ve been conditioned to expect a steady stream of personalized creative. The content ecosystem is evolving at a rate that’s faster than traditional organizational structures can […]
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The Marketer’s Handbook to Data Privacy Regulations

An increased governmental focus on consumer data privacy has set off cascading effects that are rocking the industry. The way brands acquire and retain customers will require serious reevaluation. Now’s the time for marketers to restructure advertising strategies and modernize creative production approaches to continue to meet KPIs in a privacy-friendly way.  In this 32-page […]
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The Ultimate Creative Guide to eCommerce Video

The consumer retail experience is changing. While more than 9500 brick and mortar stores closed last year, online shopping trended upward—in a big way. As eCommerce continues to grab a larger slice of total retail sales each year, brands must ready themselves for this new landscape. By harnessing the power of video, you can bring […]
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The A to Z of CTV & OTT

Streaming television is at an all-time high. As we’ve developed a newfound familiarity with our living room couches, at-home content consumption has surged to new heights. With audiences and your competition flocking to the channel, the time to crystallize your CTV/OTT marketing strategy is now. The channel’s capacity for targeting and outcome-based measurement makes it […]
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2021 Guide to Social Media Video Marketing

Today, consumers are living more of their lives on social channels. To make an impact with audiences, brands must speak consumers’ language by crafting innovative, on-point, and platform-specific digital experiences. To help you make the right moves on social in this pivotal year, we’re breaking down how you can affordably diversify your social mix with […]
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Video for Performance Marketing: The Ultimate Guide

As a performance marketer, you’re facing unchartered territory. In a flooded market, your target customers face an abundance of choices—and content—on a daily basis. To effectively reach and grow your audience, you need to be publishing a constant stream of smart, targeted video in more places than ever before. In this comprehensive guide to performance […]

Do More with Video

Learn how we can help you produce more data-driven video affordably and at scale.