Insights

Boost your marketing with creative intelligence.

Consumer preferences and marketing trends are changing faster than ever before. Use our data-driven creative intelligence and expert-developed production tips to stay up to speed.

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Scaling Your Video Content

The content landscape is flooded. This is good news for consumers. For advertisers, the obstacles have never been greater. Audiences are increasingly scattered, their attention spans are shrinking, and they’ve been conditioned to expect a steady stream of personalized creative. The content ecosystem is evolving at a rate that’s faster than traditional organizational structures can […]

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Creative Analytics: The Next Frontier of Data-Driven Marketing

It’s an understatement to say that the marketing world is making colossal shifts right now. Data privacy regulations, especially the ones Apple has recently implemented, are rewriting the rules on how marketers reach their core consumers. We know, it’s all a huge headache, but we’ve got a data-driven marketing tool that will solve all of […]

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Essential Guide to Holiday Video Marketing

Billions of dollars are spent on advertising during the critical holiday shopping season. But with so much noise, how can you cut through and make sure your brand ends up at the top of your customers’ wish lists? Video content and ads are highly effective for capturing attention, driving sales, and communicating important brand information. […]

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The Marketer’s Handbook to Data Privacy Regulations

An increased governmental focus on consumer data privacy has set off cascading effects that are rocking the industry. The way brands acquire and retain customers will require serious reevaluation. Now’s the time for marketers to restructure advertising strategies and modernize creative production approaches to continue to meet KPIs in a privacy-friendly way.  In this 32-page […]

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The Ultimate Creative Guide to eCommerce Video

The consumer retail experience is changing. While more than 9500 brick and mortar stores closed last year, online shopping trended upward—in a big way. As eCommerce continues to grab a larger slice of total retail sales each year, brands must ready themselves for this new landscape. By harnessing the power of video, you can bring […]

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The A to Z of CTV & OTT

Streaming television is at an all-time high. As we’ve developed a newfound familiarity with our living room couches, at-home content consumption has surged to new heights. With audiences and your competition flocking to the channel, the time to crystallize your CTV/OTT marketing strategy is now. The channel’s capacity for targeting and outcome-based measurement makes it […]

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Do More with Video

Learn how we can help you produce more data-driven video affordably and at scale.