Insights

Boost your marketing with creative intelligence.

Consumer preferences and marketing trends are changing faster than ever before. Use our data-driven creative intelligence and expert-developed production tips to stay up to speed.

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The A to Z of CTV & OTT

Streaming television is at an all-time high. As we’ve developed a newfound familiarity with our living room couches, at-home content consumption has surged to new heights. With audiences and your competition flocking to the channel, the time to crystallize your CTV/OTT marketing strategy is now. The channel’s capacity for targeting and outcome-based measurement makes it […]
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2021 Guide to Social Media Video Marketing

Today, consumers are living more of their lives on social channels. To make an impact with audiences, brands must speak consumers’ language by crafting innovative, on-point, and platform-specific digital experiences. To help you make the right moves on social in this pivotal year, we’re breaking down how you can affordably diversify your social mix with […]
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Top Video Marketing Trends for 2021

After 2020, any marketing playbook you may have had has been thrown out the window. Staying the course is out of the question when the entire landscape has been reconfigured. So what now? In partnership with SurveyMonkey, we surveyed 166 U.S. marketing professionals at brands with a monthly marketing spend of $100,000+ to see what’s […]
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Driving CVR on Facebook & Instagram: Q3 2020 Video Trends

Which creative elements drive conversions on Facebook and Instagram? We analyzed nearly 700,000 video ads over Q3 2020 to surface key creative trends and production recommendations across four key verticals: Apparel & Accessories, Food & Beverage, Health & Beauty, and Software & Electronics. For each industry, this report gives you answers to questions like: What […]
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The Ultimate Guide to Video Marketing for Brands

Learn how your brand can capture attention and convert with targeted video. This ultimate guide covers which types of marketing videos work best, what the video production process looks like, and gives you optimization tips so you can stay competitive and drive growth.
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Driving eCommerce Sales with Video

eCommerce is the future of retail. U.S. consumers will spend about $710 billion on eComm this year—about 15% of total projected retail sales (an all-time high). With consumers taking their dollars online, your brand must have a dynamic digital presence that’s optimized for conversion. Whether you are fine-tuning or getting your eCommerce efforts off the […]

Do More with Video

Learn how we can help you produce more data-driven video affordably and at scale.