Insights

Boost your marketing with creative intelligence.

Consumer preferences and marketing trends are changing faster than ever before. Use our data-driven creative intelligence and expert-developed production tips to stay up to speed.

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The Ultimate Creative Guide to eCommerce Video

The consumer retail experience is changing. While more than 9500 brick and mortar stores closed last year, online shopping trended upward—in a big way. As eCommerce continues to grab a larger slice of total retail sales each year, brands must ready themselves for this new landscape. By harnessing the power of video, you can bring […]
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The A to Z of CTV & OTT

Streaming television is at an all-time high. As we’ve developed a newfound familiarity with our living room couches, at-home content consumption has surged to new heights. With audiences and your competition flocking to the channel, the time to crystallize your CTV/OTT marketing strategy is now. The channel’s capacity for targeting and outcome-based measurement makes it […]
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2021 Guide to Social Media Video Marketing

Today, consumers are living more of their lives on social channels. To make an impact with audiences, brands must speak consumers’ language by crafting innovative, on-point, and platform-specific digital experiences. To help you make the right moves on social in this pivotal year, we’re breaking down how you can affordably diversify your social mix with […]
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Video for Performance Marketing: The Ultimate Guide

As a performance marketer, you’re facing unchartered territory. In a flooded market, your target customers face an abundance of choices—and content—on a daily basis. To effectively reach and grow your audience, you need to be publishing a constant stream of smart, targeted video in more places than ever before. In this comprehensive guide to performance […]
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Top Video Marketing Trends for 2021

After 2020, any marketing playbook you may have had has been thrown out the window. Staying the course is out of the question when the entire landscape has been reconfigured. So what now? In partnership with SurveyMonkey, we surveyed 166 U.S. marketing professionals at brands with a monthly marketing spend of $100,000+ to see what’s […]
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Driving CVR on Facebook & Instagram: Q3 2020 Video Trends

Which creative elements drive conversions on Facebook and Instagram? We analyzed nearly 700,000 video ads over Q3 2020 to surface key creative trends and production recommendations across four key verticals: Apparel & Accessories, Food & Beverage, Health & Beauty, and Software & Electronics. For each industry, this report gives you answers to questions like: What […]

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