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This image features a woman sitting in the director's chair, with cameras and lights around her. This image represents women women who revolutionized the film industry.

8 Women Who Revolutionized the Film Industry

From the 1800s to today, women have brought new insights, perspectives, and creativity into the film industry. But, often, their stories have gone without being told as frequently—or at all. Whether it was creating a new style of film or paving the way for future generations, let’s explore some of the incredible women who revolutionized […]

Web Team·March 22, 2023·5 min read
This image features a person with clouds, flowers, and greenery around their head. This image represents creativity and how to maintain creativity while avoiding creative burnout.

Maker Corner: How To Prevent Creative Burnout

Welcome to Maker Corner, our series where we feature guest contributions to our blog from QuickFrame makers. This month, our post focuses on how to prevent creative burnout. This month’s post is written by maker Anna Aichinger. Since the pandemic, mental health and therapy have become persistent media topics. Psychological health is directly correlated with physiological […]

Web Team·March 22, 2023·5 min read
From Short-Form to Long-Form: What We Can Learn From a 10-Minute TikTok Ad

From Short-Form to Long-Form: What We Can Learn From a 10-Minute TikTok Ad

There’s a lot of conventional wisdom out there about video marketing: LinkedIn is for sober, professional videos enlivened by animated statistics, Facebook is for longer narrative content, and TikTok is for short, funny videos. And there’s truth to the conventional wisdom. But remember the bottom line of video: It’s there to engage your potential customers, […]

Jacob Trussell·March 21, 2023·5 min read
This image features someone sitting on their couch, watching content on their TV screen. On the screen, there is an image of a chicken wearing a helmet, with other chicken helmet design options to the side. This image represents bad or irrelevant digital ads.

The Rise of Bad Digital Ads (and How To Avoid Creating Them)

From Wish ads for chicken helmets to the newest Amazon carousel ads for entirely irrelevant items, we’ve all seen those digital ads that make us stop for just a second…but not in a good way. While it’s not the most appealing topic, it’s time to talk about the rise of bad digital ads and how […]

Web Team·March 3, 2023·6 min read
5 Mistakes B2B Brands Can Make When Producing Video Ads

5 Mistakes B2B Brands Can Make When Producing Video Ads

Ok, we get it, from the outside in what we’re about to say may feel a little biased. But just because we’re a B2B company in the video production space doesn’t alter the fact that B2B video works. I see that you still think we’re a little too biased. So how about we prove this […]

Jacob Trussell·February 24, 2023·6 min read
This image features someone watching TV while sitting on their couch. On their wall, you'll find two different guitars. On their TV, you can see video content of someone performing in a concert. This image represents how addressable TV can help you reach the right audience.

WTF Is Addressable TV Advertising?

From social media to television and billboards to internal communication, video content is everywhere. One of the most common places to find video is within marketing strategies—and for good reason: 59% of marketers reported a positive return on investment. Video marketing, including addressable TV advertising, is one of the most effective ways to engage with […]

Web Team·February 22, 2023·4 min read
Video-first social media is in an arms race

Video-First Social Platforms Are in an Arms Race

Video marketing is an essential, if not the essential, part of any marketing campaign nowadays. However, the big lingering question is, what kind of video? A few months ago, the common wisdom would surely have said that TikTok videos are the future, with their easy virality, consumability, and popularity with young audiences. But a recent […]

Jacob Trussell·February 21, 2023·4 min read
Establishing Shots #6: Nia Chin

Establishing Shots #6: Nia Chin

Welcome to Establishing Shots, an interview series where we turn a spotlight towards the diverse talent that comprise QuickFrame’s Maker Community, emphasizing the personality and artistry behind some of our top video content makers. Today, we’re talking with Nia Chin,  a member of QuickFrame’s Maker Community and founder of Studio Chin LLC, a vehicle that amplifies […]

Web Team·February 21, 2023·4 min read
This image features a screen with a video player. Around the screen, there are logos for Instagram, Facebook, and TikTok. This image represents the effectiveness of post production in repurposing your video marketing content.

From CTV to Social: How Repurposing Videos Can Fuel Channel Diversification

At QuickFrame, we see The Big Game as a multi-purpose event. This year, of course, it’s a long-awaited Rihanna concert, a battle of the Kelce brothers, and the beginning of the 2023 advertising new year. After all, this is when some of the biggest brands in the world drop fresh ad creative. And, let’s be […]

Web Team·February 9, 2023·8 min read
This image features a person jumping, wearing a green suit. In front of them, there are arms holding up cell phones. This image is meant to represent overcoming social media challenges in 2023.

From Obstacles to Opportunities: Making the Most of Your Social Media Video Strategy

It’s no secret—social media comes with many challenges. And, often, the most trying part is how quickly they evolve. But there are tactics you can employ to make the most of your social media video strategy obstacles and turn them into opportunities for success.  Watch the Social Fresh webinar below to see QuickFrame’s Platform Partnerships […]

Web Team·February 8, 2023·4 min read
This image features a TV screen and a phone, each with a unique pattern inside of the screens. In between, there is a person standing in a green outfit, representing the bridge between CTV and mobile video. This image represents the shift of ad spend in 2023.

The TikTok Takeover: How Lower CPMs Are Shifting Ad Spend

From TikTok changing the social media ad game to additional ad-supported CTV and OTT opportunities, digital media is rapidly evolving for both consumers and advertisers. As we continue making our way through Q1, we’re beginning to understand how to effectively navigate these (and other) changes in the industry. Here, we’ll explore the latest ad spending […]

Web Team·January 27, 2023·4 min read
This image features a computer with three different robot arms coming out of it. Each arm is holding a different item, including a megaphone, a protractor, and a clipboard. This image represents automated optimization for the video creation industry.

WTF is Automated Optimization?

As Connected TV continues growing in popularity, brands are investing more in CTV ads than ever before. CTV advertising is expected to reach 21.2 billion dollars in 2022—growing 39% compared to 2021. In order to unlock the full benefits of CTV, advertisers need to tap into data-driven, optimized tools, which is where automated optimization comes […]

Web Team·January 23, 2023·5 min read