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The travel and hospitality industry is vast; it features families headed to the beach for summer vacation, business travelers on a flight to Europe for a meeting, solo travelers taking a cross-country road trip, and many other groups. The point is: no matter where folks are headed, the travel and hospitality industry has many audience […]

Welcome to Maker Corner, our series where we feature guest contributions to our blog from QuickFrame makers. This month’s post is written by maker Fraidy Mandelbaum, creative director at Blinq Media. Video calls can sometimes be a giant waste of time! You clean up the camera area (aka move all the junk out of the frame) […]

Internal communication is critical for maintaining everything from professionalism to good morale in your organization. While you can communicate in many ways, internal communication videos are easily the most effective ways to reach every team member in your company. These videos can help you share ideas with your team, keep aligned with policies, and inspire […]

After Connected TV (CTV) outperformed cable in mid-2022, the importance of advertising on streaming services has only continued to grow. In addition to paid, ad-free streaming subscriptions, there’s a strictly ad-supported way to watch content: free ad-supported streaming TV (FAST). Here, we’ll discuss FAST and explore why it’s critical for marketing strategies. What is Free […]

In a recent MNTN Research Peeks report, functional marketing appeared as one of the most memorable themes in TV advertising. It was a bit surprising; it sat alongside mainly emotional answers: humor, inspiration, and heart-warming, to name a few. So, we’re here to join in on the conversation! Below, we’ll discuss functional marketing, its importance, […]

Today’s digital world is filled with content. Thankfully, it’s also filled with people who are eager to consume it. No matter what role your brand plays in the industry, video marketing is an incredible way to connect with your customers, stand out from the crowd, and grow your business. With the rise of video-first social […]

Three years into the pandemic, “viral” may not be as appealing a word as it once was. But it’s still a quality you want to be applied to your video marketing strategy. There’s nothing quite as satisfying to a marketer as when their work starts being shared, just because it’s fun to watch. So let’s […]

It’s time to think beyond social media when strategizing your video campaigns. For instance, video email marketing is a great way to reach your potential customers in a format they consume just as much as social! If it seems a little daunting to you, here’s a primer on everything you need to know about using […]

You’ve likely heard a lot about Millennials, but when it comes to marketers, we’re often most focused on how to connect with them effectively! Born between 1981 and 1996, Millennials (also known as Generation Y and the Net Generation) are 26 to 41 years old in 2022. According to Statista, there are 72.19 million Millennial […]

Working in the digital age means you have a lot of data at your fingertips. Every good campaign is made up of several components, some of which may strike a chord more than others with consumers. But how do you know which pieces are most effective? The answer lies in multivariate testing. What is Multivariate […]

Born between 1981 and 1996, Millennials (also known as Generation Y and the Net Generation) are 26 to 41 years old in 2022. According to Statista, there are 72.19 million Millennial residents in the U.S., making up 21.75% of the entire country’s population. This, of course, makes Gen Y a massive target for marketing teams […]

More than 90% of businesses have secured new customers with their video content, so we don’t need to tell you how important it is. But we are here to talk about channel diversification! While your audience might all be watching video content, they’re watching different videos on different platforms and devices. To reach more of […]