
The Future of Video Commerce is Here
In the fall of 2022, we talked about how video content was shaping the future of ecommerce, and, we’re happy to say: the future is here. Whether you’ve wanted to shop a character’s signature outfit or order the nachos they ate for lunch, we’ve all seen something on a show or digital video and dreamed […]

How To Drive Community With Video Marketing
Thanks to the internet—and social media in particular—people have endless opportunities to connect with each other online. Thanks to this rise of connectivity, people have started creating and building digital communities. While these spaces are great for individuals, brands can also leverage them to connect with their customers and enhance brand awareness. Here, we’ll explore […]

Maker Corner: How To Prevent Creative Burnout
Welcome to Maker Corner, our series where we feature guest contributions to our blog from QuickFrame makers. This month, our post focuses on how to prevent creative burnout. This month’s post is written by maker Anna Aichinger. Since the pandemic, mental health and therapy have become persistent media topics. Psychological health is directly correlated with physiological […]

8 Women Who Revolutionized the Film Industry
From the 1800s to today, women have brought new insights, perspectives, and creativity into the film industry. But, often, their stories have gone without being told as frequently—or at all. Whether it was creating a new style of film or paving the way for future generations, let’s explore some of the incredible women who revolutionized […]

The TikTok Testing Grounds
We recently sponsored a Virtual Forum with Glossy that was all about TikTok marketing strategies. While the forum was really tailored to fashion, beauty, and luxury brands, the insights surfaced by our Platform Partnerships Manager, Emma Henry, are applicable beyond the sphere of those specific industries. That can be summarized with this one quote: “One […]

From Short-Form to Long-Form: What We Can Learn From a 10-Minute TikTok Ad
There’s a lot of conventional wisdom out there about video marketing: LinkedIn is for sober, professional videos enlivened by animated statistics, Facebook is for longer narrative content, and TikTok is for short, funny videos. And there’s truth to the conventional wisdom. But remember the bottom line of video: It’s there to engage your potential customers, […]

The Rise of Bad Digital Ads (and How To Avoid Creating Them)
From Wish ads for chicken helmets to the newest Amazon carousel ads for entirely irrelevant items, we’ve all seen those digital ads that make us stop for just a second…but not in a good way. While it’s not the most appealing topic, it’s time to talk about the rise of bad digital ads and how […]

Video Ad Creative We Can’t Stop Thinking About | March 2023
At QuickFrame, we put a high premium on ad creative. You can have the most cutting-edge product on the market, but if your video ads aren’t actively grabbing attention, you’re going to have a hard time turning passive prospects into passionate consumers. That’s why each month we’ll round up a selection of the best ad […]

5 Mistakes B2B Brands Can Make When Producing Video Ads
Ok, we get it, from the outside in what we’re about to say may feel a little biased. But just because we’re a B2B company in the video production space doesn’t alter the fact that B2B video works. I see that you still think we’re a little too biased. So how about we prove this […]

WTF Is Addressable TV Advertising?
From social media to television and billboards to internal communication, video content is everywhere. One of the most common places to find video is within marketing strategies—and for good reason: 59% of marketers reported a positive return on investment. Video marketing, including addressable TV advertising, is one of the most effective ways to engage with […]

Establishing Shots #6: Nia Chin
Welcome to Establishing Shots, an interview series where we turn a spotlight towards the diverse talent that comprise QuickFrame’s Maker Community, emphasizing the personality and artistry behind some of our top video content makers. Today, we’re talking with Nia Chin, a member of QuickFrame’s Maker Community and founder of Studio Chin LLC, a vehicle that amplifies […]

Video-First Social Platforms Are in an Arms Race
Video marketing is an essential, if not the essential, part of any marketing campaign nowadays. However, the big lingering question is, what kind of video? A few months ago, the common wisdom would surely have said that TikTok videos are the future, with their easy virality, consumability, and popularity with young audiences. But a recent […]