From CTV to Social: How Repurposing Videos Can Fuel Channel Diversification
At QuickFrame, we see The Big Game as a multi-purpose event. This year, of course, it’s a long-awaited Rihanna concert, a battle of the Kelce brothers, and the beginning of the 2023 advertising new year. After all, this is when some of the biggest brands in the world drop fresh ad creative. And, let’s be […]
From Obstacles to Opportunities: Making the Most of Your Social Media Video Strategy
It’s no secret—social media comes with many challenges. And, often, the most trying part is how quickly they evolve. But there are tactics you can employ to make the most of your social media video strategy obstacles and turn them into opportunities for success. Watch the Social Fresh webinar below to see QuickFrame’s Platform Partnerships […]
Video Ad Creative We Can’t Stop Thinking About | February 2023
At QuickFrame, we put a high premium on ad creative. You can have the most cutting-edge product on the market, but if your video ads aren’t actively grabbing attention, you’re going to have a hard time turning passive prospects into passionate consumers. That’s why each month we’ll round up a selection of the best ad […]
How To Create an Effective Video Testing Strategy in 2023
As the digital marketplace becomes more and more competitive, it’s critical to stand out on video-first platforms. One of the best ways to do this is by showing your audience content they’re actually interested in—but how do you get started? With multivariate testing. Below, watch an on-demand webinar where QuickFrame’s Managing Vice President of Commercial […]
The TikTok Takeover: How Lower CPMs Are Shifting Ad Spend
From TikTok changing the social media ad game to additional ad-supported CTV and OTT opportunities, digital media is rapidly evolving for both consumers and advertisers. As we continue making our way through Q1, we’re beginning to understand how to effectively navigate these (and other) changes in the industry. Here, we’ll explore the latest ad spending […]
WTF is Automated Optimization?
As Connected TV continues growing in popularity, brands are investing more in CTV ads than ever before. CTV advertising is expected to reach 21.2 billion dollars in 2022—growing 39% compared to 2021. In order to unlock the full benefits of CTV, advertisers need to tap into data-driven, optimized tools, which is where automated optimization comes […]
Who’s Your Audience? Audience Demographics for the Travel and Hospitality Industry
The travel and hospitality industry is vast; it features families headed to the beach for summer vacation, business travelers on a flight to Europe for a meeting, solo travelers taking a cross-country road trip, and many other groups. The point is: no matter where folks are headed, the travel and hospitality industry has many audience […]
How to Get the Most Out of Customer Calls (Especially When Presenting Initial Concepts)
Welcome to Maker Corner, our series where we feature guest contributions to our blog from QuickFrame makers. This month’s post is written by maker Fraidy Mandelbaum, creative director at Blinq Media. Video calls can sometimes be a giant waste of time! You clean up the camera area (aka move all the junk out of the frame) […]
How To Use Internal Communication Videos for Your Business
Internal communication is critical for maintaining everything from professionalism to good morale in your organization. While you can communicate in many ways, internal communication videos are easily the most effective ways to reach every team member in your company. These videos can help you share ideas with your team, keep aligned with policies, and inspire […]
WTF Is FAST (Free Ad-Supported Streaming TV)?
After Connected TV (CTV) outperformed cable in mid-2022, the importance of advertising on streaming services has only continued to grow. In addition to paid, ad-free streaming subscriptions, there’s a strictly ad-supported way to watch content: free ad-supported streaming TV (FAST). Here, we’ll discuss FAST and explore why it’s critical for marketing strategies. What is Free […]
Video Ad Creative We Can’t Stop Thinking About | January 2023
At QuickFrame, we put a high premium on ad creative. You can have the most cutting-edge product on the market, but if your video ads aren’t actively grabbing attention, you’re going to have a hard time turning passive prospects into passionate consumers. That’s why each month we’ll round up a selection of the best ad […]
Don’t Count Out Functional Marketing
In a recent MNTN Research Peeks report, functional marketing appeared as one of the most memorable themes in TV advertising. It was a bit surprising; it sat alongside mainly emotional answers: humor, inspiration, and heart-warming, to name a few. So, we’re here to join in on the conversation! Below, we’ll discuss functional marketing, its importance, […]