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This image features someone sitting on their couch, watching content on their TV screen. On the screen, there is an image of a chicken wearing a helmet, with other chicken helmet design options to the side. This image represents bad or irrelevant digital ads.

The Rise of Bad Digital Ads (and How To Avoid Creating Them)

From Wish ads for chicken helmets to the newest Amazon carousel ads for entirely irrelevant items, we’ve all seen those digital ads that make us stop for just a second…but not in a good way. While it’s not the most appealing topic, it’s time to talk about the rise of bad digital ads and how […]

Web Team·March 3, 2023·6 min read
5 Mistakes B2B Brands Can Make When Producing Video Ads

5 Mistakes B2B Brands Can Make When Producing Video Ads

Ok, we get it, from the outside in what we’re about to say may feel a little biased. But just because we’re a B2B company in the video production space doesn’t alter the fact that B2B video works. I see that you still think we’re a little too biased. So how about we prove this […]

Jacob Trussell·February 24, 2023·6 min read
This image features someone watching TV while sitting on their couch. On their wall, you'll find two different guitars. On their TV, you can see video content of someone performing in a concert. This image represents how addressable TV can help you reach the right audience.

WTF Is Addressable TV Advertising?

From social media to television and billboards to internal communication, video content is everywhere. One of the most common places to find video is within marketing strategies—and for good reason: 59% of marketers reported a positive return on investment. Video marketing, including addressable TV advertising, is one of the most effective ways to engage with […]

Web Team·February 22, 2023·4 min read
Video-first social media is in an arms race

Video-First Social Platforms Are in an Arms Race

Video marketing is an essential, if not the essential, part of any marketing campaign nowadays. However, the big lingering question is, what kind of video? A few months ago, the common wisdom would surely have said that TikTok videos are the future, with their easy virality, consumability, and popularity with young audiences. But a recent […]

Jacob Trussell·February 21, 2023·4 min read
Establishing Shots #6: Nia Chin

Establishing Shots #6: Nia Chin

Welcome to Establishing Shots, an interview series where we turn a spotlight towards the diverse talent that comprise QuickFrame’s Maker Community, emphasizing the personality and artistry behind some of our top video content makers. Today, we’re talking with Nia Chin,  a member of QuickFrame’s Maker Community and founder of Studio Chin LLC, a vehicle that amplifies […]

Web Team·February 21, 2023·4 min read
This image features a screen with a video player. Around the screen, there are logos for Instagram, Facebook, and TikTok. This image represents the effectiveness of post production in repurposing your video marketing content.

From CTV to Social: How Repurposing Videos Can Fuel Channel Diversification

At QuickFrame, we see The Big Game as a multi-purpose event. This year, of course, it’s a long-awaited Rihanna concert, a battle of the Kelce brothers, and the beginning of the 2023 advertising new year. After all, this is when some of the biggest brands in the world drop fresh ad creative. And, let’s be […]

Web Team·February 9, 2023·8 min read
This image features a person jumping, wearing a green suit. In front of them, there are arms holding up cell phones. This image is meant to represent overcoming social media challenges in 2023.

From Obstacles to Opportunities: Making the Most of Your Social Media Video Strategy

It’s no secret—social media comes with many challenges. And, often, the most trying part is how quickly they evolve. But there are tactics you can employ to make the most of your social media video strategy obstacles and turn them into opportunities for success.  Watch the Social Fresh webinar below to see QuickFrame’s Platform Partnerships […]

Web Team·February 8, 2023·4 min read
This image is of two TV screens with people in each of them. On the outside of the TV screen, there are human arms flexing, to represent the strength of digital video advertising. Overall, this image represents the best QuickFrame videos for the month.

Video Ad Creative We Can’t Stop Thinking About | February 2023

At QuickFrame, we put a high premium on ad creative. You can have the most cutting-edge product on the market, but if your video ads aren’t actively grabbing attention, you’re going to have a hard time turning passive prospects into passionate consumers. That’s why each month we’ll round up a selection of the best ad […]

Web Team·February 6, 2023·4 min read
This image features a TV with two people on the screen. There is a line directly down the middle of the screen to represent testing. The person on the left is wearing a green sweater, while the person on the right is wearing a yellow sweater. There are additional differences (including their facial hair) to represent effective video testing.

How To Create an Effective Video Testing Strategy in 2023

As the digital marketplace becomes more and more competitive, it’s critical to stand out on video-first platforms. One of the best ways to do this is by showing your audience content they’re actually interested in—but how do you get started? With multivariate testing. Below, watch an on-demand webinar where QuickFrame’s Managing Vice President of Commercial […]

Web Team·February 3, 2023·4 min read
This image features a TV screen and a phone, each with a unique pattern inside of the screens. In between, there is a person standing in a green outfit, representing the bridge between CTV and mobile video. This image represents the shift of ad spend in 2023.

The TikTok Takeover: How Lower CPMs Are Shifting Ad Spend

From TikTok changing the social media ad game to additional ad-supported CTV and OTT opportunities, digital media is rapidly evolving for both consumers and advertisers. As we continue making our way through Q1, we’re beginning to understand how to effectively navigate these (and other) changes in the industry. Here, we’ll explore the latest ad spending […]

Web Team·January 27, 2023·4 min read
This image features a computer with three different robot arms coming out of it. Each arm is holding a different item, including a megaphone, a protractor, and a clipboard. This image represents automated optimization for the video creation industry.

WTF is Automated Optimization?

As Connected TV continues growing in popularity, brands are investing more in CTV ads than ever before. CTV advertising is expected to reach 21.2 billion dollars in 2022—growing 39% compared to 2021. In order to unlock the full benefits of CTV, advertisers need to tap into data-driven, optimized tools, which is where automated optimization comes […]

Web Team·January 23, 2023·5 min read
This image features a person in vacation attire, with a camera around their neck, taking a selfie with their cell phone. They are also carrying a carryon suitcase.

Who’s Your Audience? Audience Demographics for the Travel and Hospitality Industry

The travel and hospitality industry is vast; it features families headed to the beach for summer vacation, business travelers on a flight to Europe for a meeting, solo travelers taking a cross-country road trip, and many other groups. The point is: no matter where folks are headed, the travel and hospitality industry has many audience […]

Web Team·January 20, 2023·10 min read