
The Rise of Bad Digital Ads (and How To Avoid Creating Them)
From Wish ads for chicken helmets to the newest Amazon carousel ads for entirely irrelevant items, we’ve all seen those digital ads that make us stop for just a second…but not in a good way. While it’s not the most appealing topic, it’s time to talk about the rise of bad digital ads and how […]

5 Mistakes B2B Brands Can Make When Producing Video Ads
Ok, we get it, from the outside in what we’re about to say may feel a little biased. But just because we’re a B2B company in the video production space doesn’t alter the fact that B2B video works. I see that you still think we’re a little too biased. So how about we prove this […]

WTF Is Addressable TV Advertising?
From social media to television and billboards to internal communication, video content is everywhere. One of the most common places to find video is within marketing strategies—and for good reason: 59% of marketers reported a positive return on investment. Video marketing, including addressable TV advertising, is one of the most effective ways to engage with […]

Video-First Social Platforms Are in an Arms Race
Video marketing is an essential, if not the essential, part of any marketing campaign nowadays. However, the big lingering question is, what kind of video? A few months ago, the common wisdom would surely have said that TikTok videos are the future, with their easy virality, consumability, and popularity with young audiences. But a recent […]

Establishing Shots #6: Nia Chin
Welcome to Establishing Shots, an interview series where we turn a spotlight towards the diverse talent that comprise QuickFrame’s Maker Community, emphasizing the personality and artistry behind some of our top video content makers. Today, we’re talking with Nia Chin, a member of QuickFrame’s Maker Community and founder of Studio Chin LLC, a vehicle that amplifies […]

From CTV to Social: How Repurposing Videos Can Fuel Channel Diversification
At QuickFrame, we see The Big Game as a multi-purpose event. This year, of course, it’s a long-awaited Rihanna concert, a battle of the Kelce brothers, and the beginning of the 2023 advertising new year. After all, this is when some of the biggest brands in the world drop fresh ad creative. And, let’s be […]

From Obstacles to Opportunities: Making the Most of Your Social Media Video Strategy
It’s no secret—social media comes with many challenges. And, often, the most trying part is how quickly they evolve. But there are tactics you can employ to make the most of your social media video strategy obstacles and turn them into opportunities for success. Watch the Social Fresh webinar below to see QuickFrame’s Platform Partnerships […]

Video Ad Creative We Can’t Stop Thinking About | February 2023
At QuickFrame, we put a high premium on ad creative. You can have the most cutting-edge product on the market, but if your video ads aren’t actively grabbing attention, you’re going to have a hard time turning passive prospects into passionate consumers. That’s why each month we’ll round up a selection of the best ad […]

How To Create an Effective Video Testing Strategy in 2023
As the digital marketplace becomes more and more competitive, it’s critical to stand out on video-first platforms. One of the best ways to do this is by showing your audience content they’re actually interested in—but how do you get started? With multivariate testing. Below, watch an on-demand webinar where QuickFrame’s Managing Vice President of Commercial […]

The TikTok Takeover: How Lower CPMs Are Shifting Ad Spend
From TikTok changing the social media ad game to additional ad-supported CTV and OTT opportunities, digital media is rapidly evolving for both consumers and advertisers. As we continue making our way through Q1, we’re beginning to understand how to effectively navigate these (and other) changes in the industry. Here, we’ll explore the latest ad spending […]

WTF is Automated Optimization?
As Connected TV continues growing in popularity, brands are investing more in CTV ads than ever before. CTV advertising is expected to reach 21.2 billion dollars in 2022—growing 39% compared to 2021. In order to unlock the full benefits of CTV, advertisers need to tap into data-driven, optimized tools, which is where automated optimization comes […]

Who’s Your Audience? Audience Demographics for the Travel and Hospitality Industry
The travel and hospitality industry is vast; it features families headed to the beach for summer vacation, business travelers on a flight to Europe for a meeting, solo travelers taking a cross-country road trip, and many other groups. The point is: no matter where folks are headed, the travel and hospitality industry has many audience […]