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Recently, QuickFrame’s Michael Block, VP of Customer Success, presented a webinar hosted by Retail Touchpoints where he explored a few of the emerging video experiences retail marketers can offer to their customers today.  The main takeaway from his discussion? These types of videos can bridge the gap between our two dominant forms of shopping: the […]

Alex Villa, QuickFrame’s Manager of Customer Success, recently sat down with eMarketer to explore a few different ways digital marketers, with a treasure trove of data at their disposal, can generate the necessary spark to guide the creative direction of their video ads. But a question was proposed during the audience Q&A that really caught […]

With offices, schools, social events, and many other aspects of the world going digital since 2020, ecommerce shopping saw an enormous leap. Sales jumped by nearly one billion dollars, and those numbers are only projected to keep increasing in the years to come. It’s clear that consumers enjoy the ease of use, availability, and safety […]

Over twenty years ago, I made my first online purchase. I was a budding cinephile on the hunt for a French horror-comedy from the director of the Oscar-nominated film, Ameliè. As I lived in a one-light town in the middle of Central Texas, your assumption would be correct: foreign, arthouse cinema wasn’t easily accessible on […]

Marketers need to be data-driven to deliver business results. Yet outside of a statistics class you may have taken in high school or college, chances are you haven’t thought much about the biases you may be bringing to your data analysis and interpretation. It’s easy to get caught up in jargon and business goals, which […]

Something major just happened at Instagram. The social platform we’ve loved ever since we first had to choose between Sierra and Valencia filters for our Spring Break photos has fundamentally changed.  It’s not just a social platform anymore: it’s a video-first experience.  Hold up. What do we mean by video-first? The textbook definition is a […]

Pop quiz: do you think creativity is a hard skill or a soft skill for marketers? If you are a creatively-driven person, you may think of creativity as a hard skill. It is a process after all that many artists hone for years, much in the same way that a data-driven marketer will spend countless […]

Maybe it’s because we can’t stop thinking about the aerial acrobatics of Top Gun: Maverick, but a quote from the budding film franchise has been stuck in our heads after hearing our recent fireside chat with Social Fresh, Meeting a Moment with Video. “I feel the need. The need for speed.” Is it a cheesy […]

“Marketing is no longer about the stuff you make but about the stories you tell.”  Seth Godin said it well, and any modern marketer knows this is gospel truth. Perhaps B2C marketers live by this quote more religiously than their B2B peers, going by the many successful B2C storytelling ads we’ve savored — think Bud […]

Welcome to Establishing Shots, an interview series where we turn a spotlight towards the diverse talent that comprise QuickFrame’s Maker Community, emphasizing the personality and artistry behind some of our top video content makers. Today, we’re talking with Victoria Ng, a director and member of QuickFrame’s Maker Community. Tell us a little about yourself! I’ve been […]

In 2022, LGBTQ+ representation in advertising has come a long way. With themed Pride merch and targeted ad campaigns, more and more companies are showing solidarity with the LGBTQ+ community. The world is starting to see that the queer community is deeply influential with a powerful voice. However, when it comes to how LGBTQ+ people […]

You thought you were being so cool with your ad creative.  I mean, how could you lose throwing your latest ad on the back of a trending bandwagon, right? After all, the Millennial and Zoomers on your team left you a memo saying it was so hot right now.  But that memo fell through the […]