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B2B video marketing is one of the hottest tools you can use to build relationships with current and prospective customers and spread the word about your products and services. More than half of companies in the B2B market have committed to digital marketing, and video is a critical component of this strategy. If you’re not […]

When you think about the Millennial generation, what comes to mind? Maybe you think about one of the many stereotypes or their effective, digital lifestyles. But when it comes to marketers and advertisers, the first thing that comes to mind is how to reach them. Born between 1981 and 1996, Millennials (also known as Generation […]

As one of the most-used social media platforms, Instagram is critical to reaching your audience. According to Statista, Instagram has nearly 160 million users in the U.S. alone, and with seemingly endless users and posts, standing out from the crowd can feel overwhelming. But don’t worry! With the right creative storytelling strategies, you can reach […]

While the holiday season is a time of joy for many, it’s also a stressful time for marketing teams around the globe. The last few years, in particular, have caused even more challenging situations, including reduced budgets and increased content demands. Gartner reported marketing budgets have hit “their lowest recorded level” at an average of […]

Welcome to Maker Corner, our series where we feature guest contributions to our blog from QuickFrame makers. This month’s post is written by Brennan Strader, Manager Director, Capture Films. The mentality “If it ain’t broke, don’t fix it” is not only prominent in the minds of individual but also companies – even large established brands. The […]

As we near the end of October, Halloween is in full swing! Maybe you’ve already bought a couple bags of candy to hand out or watched a few scary movies. No matter how you celebrate, you’re certainly not alone. Bloomberg reported consumers are expected to spend a record $10.6 billion on Halloween this year, making […]

Marketing teams in all industries are often focused on how to best reach their Gen Z audiences. As the first entirely digital generation, Gen Z is used to a constant stream of quality content, so trying to get their attention can feel daunting. But, with an effective video marketing strategy, you can get (and keep) […]

Incredibly powerful emotions can force a response from the viewer–whether we want it to or not. Fear can make you scream, humor makes people laugh, and joy and hopefulness can both fill folks with incredible feelings of warmth that leaves a lasting impression. What strong emotions do is engage something deeper within audiences that they […]

Chances are, if you’re selling stuff, a large number of your sales are happening online. eCommerce has grabbed an increasing market share of sales every year for the past few years, and that trend was accelerated by the pandemic. Did you know there are specific kinds of videos you can make that will boost your […]

Over 500 million people watch Facebook videos every day and even more are tuned into other video sources on their phones. From streaming TV shows to online reaction videos and tutorials, video is a dominant force in most people’s lives. You know that video should be part of your marketing strategy, but you may not […]

You have a business you’ve poured your heart and soul into, something you’re really proud to have built. But now you have to get the word out and make sure that your brainchild finds its audience. While that task may feel overwhelming, don’t despair. There are proven techniques to help you find your footing, including […]

The fashion industry is massive, which gives your business an incredible opportunity. Through social media video, digital advertising, and other marketing efforts, your fashion brand can reach a ton of interested and qualified customers. But, before you get started, you need to understand the people who make up your target audience. Here, we’ll explore audience […]