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If the advertising industry had a national holiday, it’d be the Big Game. It’s effectively a launch party to a whole new year of advertising. But it also simultaneously exists as an event where some of the next big creative trends in the industry are born.  After a year of research and development into what […]

Data privacy regulations, especially the ones Apple has recently implemented, are rewriting the rules on how marketers reach their core consumers. Their App Tracking Transparency (ATT) solution gives iPhone users the choice of opting-in to sharing their data, and with the slew of privacy features that came with the iOS 15 update, like Mail Privacy […]

Remember the good ol’ days of flipping through linear TV, watching whatever shows your rabbit ears could pick up?  However inadvertently, TikTok has essentially recreated this retro experience when they hooked every single demographic in the world on the endless scroll of their For You feed. If we don’t like what we’re seeing, we can […]

Welcome to Establishing Shots, an interview series where we turn a spotlight towards the diverse talent that comprise QuickFrame’s Maker Community, emphasizing the personality and artistry behind some of our top video content makers. Today, we’re talking with Bruce Tetsuya, a filmmaker and member of QuickFrame’s Maker Community. Tell us a little about yourself! My name […]

The Asian-American and Pacific Islander (AAPI) community is one of the fastest-growing minority groups in America. Despite this increased visibility, members of the AAPI community are still underrepresented in advertising. For example, while Asian-American and Pacific Islanders make up 5.7% of the population–and have a collective buying power of $1 trillion–a recent poll from Morning […]

Competition for consumer attention is at an all time high–and it’s not stopping anytime soon.  Just think about it. Right now you can watch Hulu on your Roku TV, doomscroll through Instagram and TikTok on your phone, or fire up your Nintendo Switch and recreate the halcyon days of spamming your friends as Kirby in […]

Since its launch in 2011, Snapchat has become a leading social platform for users of all ages. And as new technologies continue to develop on the app–like a custom Snapchat lens–it’s becoming an even more useful tool for marketers.  With more than 319 million daily users, Snapchat provides the opportunity to reach a massive audience. […]

With more than a billion users worldwide, Instagram has proven to be one of the most popular social media apps today. The photo-sharing platform is not just for posting selfies, either — over 80% of its users use the app to research businesses and their products and services. If you’re not currently using Instagram – […]

Welcome to Establishing Shots, an interview series where we turn a spotlight towards the diverse talent that comprise QuickFrame’s Maker Community, emphasizing the personality and artistry behind some of our top video content makers. Today, we’re talking with Sean Riddick, founder of Mini Studio, and a member of QuickFrame’s Maker Community. Tell us […]

Since its launch in 2011, Snapchat has left its mark on the social media world. Although other social media platforms have adopted some of the app’s trademark features — 24-hour stories and interactive filters — there’s no denying that Snapchat set the trend early on.  Snapchat’s infamous filters are known for being a fun, creative, […]

If you’ve been paying attention to marketing trends over the past few years, then you know why TikTok is a force to be reckoned with. With over one billion monthly users, the app has gone far beyond its days of dance challenges and lip syncs. Now, it’s the sixth-largest social network in the world — […]

If Mad Men didn’t make it abundantly clear, the advertising world has long been defined as a patriarchal boys club. Women had (and have) to fight to get their voices heard in an industry that, especially in its infancy, never believed anyone wanted to hear their perspectives. They couldn’t have been more ignorant incorrect. We’ve […]