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Welcome to Establishing Shots, an interview series where we turn a spotlight towards the diverse talent that comprise QuickFrame’s Maker Community, emphasizing the personality and artistry behind some of our top video content makers. Today, we’re talking with Emily Geraghty, owner and operator of Geraghty Creative and a member of QuickFrame’s Maker Community. Tell us a […]

When executing your digital marketing strategy, you want your content–from video to static images–to reflect your brand on every channel you’re on. Whether you’re posting on Twitter or creating videos for Instagram, each feed should give potential customers a feel for your company and your values. Building your digital strategy on a solid brand lets […]

Not everyone does Performance TV. Sure, they may run ads on Connected Television (CTV), but as the ad tech market explodes with a veritable smorgasbord of platforms – all claiming to be the one streaming ads solution to rule them all – finding viable avenues for your ad creative that will actually reach your target […]

Welcome to Establishing Shots, an interview series where we turn a spotlight towards the diverse talent that comprise QuickFrame’s Maker Community, emphasizing the personality and artistry behind some of our top video content makers. Today, we’re talking with Ryan Mills, Executive Producer at Rowlbertos Media and a member of QuickFrame’s Maker Community. Tell us […]

Black filmmakers have notoriously struggled for representation and opportunity within the industry. In the over 90 years since the Academy Awards were first introduced, only a handful of nominations–and even less awards–have gone to Black filmmakers, actors, production designers, make-up artists, costume designers, composers, editors, producers, and, well–you get the picture. In a 2019 Indiewire […]

Black consumers have long been one of the largest customer groups in the country–with a $300 billion opportunity stake– but the advertising industry has historically been slow to market to this audience. As Kori Hale noted in Forbes in 2021, “Despite our purchasing power being virtually unmatched, ad spending tailored towards Black consumers has steadily […]

We don’t need to sell you on Connected TV (CTV) ads. As the adoption of CTV content like AVOD (Ad-supported Video On Demand) continues to skyrocket–high fives all around, Tubi–brand’s are shifting budgets away from Linear Television. The benefits couldn’t be more apparent: nearly a third of marketers believe CTV directly drives sales for their […]

In the past decade, social media advertising has become commonplace for businesses of all sizes. B2C and B2B businesses alike have found new ways to target potential customers using sponsored static and video posts via social media. Video is quickly emerging as the more engaging medium, particularly with newer digital marketing channels like over-the-top advertising. […]

Welcome to Maker Moments, our monthly series where we feature guest contributions to our blog from QuickFrame’s Maker Community. This blog was written by QuickFrame maker Amir Koji, founder and CEO of FATCAT DIGITAL. What is Mixed reality? As a child who was a huge fan of Sci-Fi movies, I was first encountered with Mixed Reality […]

Let me guess. You’re here because someone told you you need to “diversify your channel mix.” (Was that us? It may have been us.) Here’s what we mean. Because of the saturated content landscape of modern-day internet culture, it can be difficult to pinpoint exactly where your audience is at. Are they doomscrolling through Twitter […]

It’s an understatement to say that the marketing world is making colossal shifts right now. Data privacy regulations, especially the ones Apple has recently implemented, are rewriting the rules on how marketers reach their core consumers. Their App Tracking Transparency solution gives iPhone users the choice of opting-in to sharing their data, and with the […]

Empathy is big. We are living in highly polarized times, and marketers would do well for themselves — not to mention doing a favor to the broader culture — to create work that exhibits qualities of empathy. Thinkers like Brené Brown are popularizing their research, which emphasizes that empathy and vulnerability are powerful forces not […]