Customer Story

HASK Beauty

Hollywood’s favorite hair care brand HASK wanted to boost the launch of a new product line across eCommerce and social. QuickFrame produced 6 unique and flexible live action concepts in just 4 weeks.

BRAND STORY

HASK is dedicated to clean beauty. Its hair products are formulated without any damaging additives (e.g., parabens, phthalates, sulfates, etc.) and are 100% Cruelty-Free. Sold internationally primarily through third-party retailers, HASK is used by stylists on film & TV sets more than any other hair care brand.

THE GOAL

Though HASK’s core sales channel is its network of large retailers, the brand has a robust owned media presence. To support the launch of its Curl Care collection, HASK needed talent-driven product videos delivered on a short timeline.

With the goals of building awareness, educating consumers, and driving sales, HASK planned to use the creatives across its eCommerce and social presence.

RESULTS

18

Deliverables

6

Live Action Concepts

4

Week Timeline

Tyler Suhre

Assistant Marketing Manager

Our Marketing team was looking to create snackable, education-driven video content to support the launch of our new Curl Care Collection (all on a tight turnaround, of course!). The process of working with QuickFrame's team from concept to creation was really enjoyable. From helping source a diverse group of talent with different curl textures, to communicating several unique value props in addition to showing the application steps per each product, their team helped bring our asks and overall vision to life. We completed the project with 18 high-quality video advertising assets which we have now seen strong ROI with across our several social channels. QuickFrame is not only quick–their team members are also knowledgeable, collaborative, and overall a pleasure to work with!