Stance
The performance of brand creative was not living up to the products of this elevated socks and t-shirt company. We stepped in to develop smart, strategic creative within a limited budget. By testing multiple videos with the same messaging, Stance saw big gains in their ROAS.
BRAND STORY
Founded in 2009, Stance was one of the first key players in the elevated sock business. Focusing on high quality combined with edgy style, Stance has seen continued success since its inception and has since expanded into the t-shirt and underwear categories. Stance has expanded its retail locations worldwide and maintains a strong e-commerce presence.
THE GOAL
Following the launch of their “Butter Blend” product line, Stance was frustrated with the performance of their creative. They sought out a partner who could intelligently develop new creative on a limited budget. Stance was interested in testing more than one approach due to their experience with the first iteration.
OUR APPROACH
QuickFrame developed a testing strategy that involved multiple video formats (Live Action and Animation) with multiple variations. By creating four unique videos sharing the same "Butter Blend" messaging, Stance was able to increase ROAS while also deriving learnings to apply to future initiatives.
RESULTS
Increased ROAS
From green-light to delivery
Hailey Pink
Director of Acquisition Marketing, Stance
QuickFrame has been great to work with, they make the entire creative process easy. It has felt as though they are a part of our in-office team and the results have been great.