The A to Z of CTV & OTT

Streaming television is at an all-time high. As we’ve developed a newfound familiarity with our living room couches, at-home content consumption has surged to new heights.

With audiences and your competition flocking to the channel, the time to crystallize your CTV/OTT marketing strategy is now. The channel’s capacity for targeting and outcome-based measurement makes it a natural fit for digital-first, performance-oriented marketers.

This creative guide covers:

• Key terms and definitions so you can make sense of all the acronyms in the space
• How targeting and measurement work
• Creative tips for your video ads
• Multivariate creative testing: step-by-step