The Ultimate Creative Guide to eCommerce Video
The consumer retail experience is changing. While more than 9500 brick and mortar stores closed last year, online shopping trended upward—in a big way.
As eCommerce continues to grab a larger slice of total retail sales each year, brands must ready themselves for this new landscape. By harnessing the power of video, you can bring your eCommerce site to life to deliver a dynamic, memorable shopping experience for consumers while getting a leg up on the competition.
In this 28-page guide, we show you:
- The 10 types of eCommerce video that work best on your website
- Standout examples in Fashion, Beauty, CPG, Health/Wellness, and B2B
- Strategies to maximize your video production budget
- How to pinpoint what works with a performance testing plan