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Video for Performance Marketing: The Ultimate Guide

As a performance marketer, you’re facing unchartered territory.

In a flooded market, your target customers face an abundance of choices—and content—on a daily basis. To effectively reach and grow your audience, you need to be publishing a constant stream of smart, targeted video in more places than ever before.

In this comprehensive guide to performance video ads, you’ll learn:

  • Which formats of performance video work best
  • Tips for different styles of video content
  • How to choose a style
  • What the performance video production and testing process looks like

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