Video for Performance Marketing: The Ultimate Guide
As a performance marketer, you’re facing unchartered territory.
In a flooded market, your target customers face an abundance of choices—and content—on a daily basis. To effectively reach and grow your audience, you need to be publishing a constant stream of smart, targeted video in more places than ever before.
In this comprehensive guide to performance video ads, you’ll learn:
- Which formats of performance video work best
- Tips for different styles of video content
- How to choose a style
- What the performance video production and testing process looks like