Video Ad Creative We Can’t Stop Thinking About | January 2023

At QuickFrame by MNTN, we put a high premium on ad creative. You can have the most cutting-edge product on the market, but if your video ads aren’t actively grabbing attention, you’re going to have a hard time turning passive prospects into passionate consumers.

That’s why each month we’ll round up a selection of the best ad creative we’ve recently enabled brands to create to help you generate concepts for future campaigns!

Who needs to schedule an hours-long creative brainstorming session when you can just watch some videos?

Dive into this month’s top picks.

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Woodland Direct

Anatomy of the Video

Style: Live Action Brand Commercial

Industry: Home and appliances

Platform: TV (Linear/CTV/OTT) 

Elements: Voiceover, background music, dynamic 2D animation

Objective: Brand marketing

Turnaround: 4 weeks

Analysis of the Creative

This Woodland Direct video combines several elements to create a compelling ad that speaks directly to one of their key audience segments. While they can (and should!) target several different demographics within their video marketing strategy, the brand created this video to specifically reach construction and design professionals who may need fire features for their projects. 

Once they have their audience’s attention, they use a combination of live action and animation to show a typical design process and how their products can fit into it. With the animation in this video, they showcase different fire features being used in the design and a quick look into the process. Then, the video transitions back into live action, where viewers can see homeowners enjoying their new backyard, which features the brand’s product as the focal point. 

Through an intriguing visual demonstration, Woodland Direct connects with current and potential customers who may be interested in using their products in design and construction projects. 

Extra Space Storage

Anatomy of the Video

Style: Live Action Brand Commercial

Industry: Home and storage

Platform: TV (Linear/CTV/OTT) 

Elements: On-screen text, on-location footage 

Objective: Brand marketing

Turnaround: 4 weeks

Analysis of the Creative

This Extra Space Storage ad is a prime example of showing customers how your business or products can improve their lives or solve their problems. By highlighting the problem—in this case, a garage filled to the brim with stuff—and then showing an Extra Space Storage unit as the solution—they simply and effectively show the immediate benefit their service provides. 

While an ad like this can be successful all year long, adding this to your Q1 strategies can make your value clear at the top of the year. You can present a beneficial solution just as many people create resolutions and goals for the year—which could include finally cleaning out the garage. 

In addition, this video uses live action footage so potential customers can easily relate to the actors. While animation can still be effective in these situations, live action can create a strong emotional connection between customers and advertisements. 

With a quick 15-second video, Extra Space Storage uses this ad to connect with its customers, solve an existing issue, and invite them to see how the product can improve their lives. 

Food52

Anatomy of the Video

Style: Live Action Brand Commercial

Industry: Food and beverage

Platform: TV (Linear/CTV/OTT) 

Elements:  On-screen text, voiceover, in-studio footage

Objective: Brand marketing

Turnaround: 4 weeks

Analysis of the Creative

For 2023, focusing on community and inviting new people into brand-driven communities will be critical for businesses. This Food52 ad is an excellent example of how brands can encourage new and existing customers to take part in current trends through video content.

In just 15 seconds, the video production walks the viewer through the cooking process, sitting down at the table, and then coming together with one another. By showcasing this process, potential community members can know what to expect from joining the group. Plus, enticing visuals of food and a clear call to action make this video engaging from beginning to end while still focusing on the target audience. 

This strategy allows Food52 to connect with several different segments of their audience at the same time, including foodies who didn’t know about the community, existing community members who haven’t been active for a while, and people who haven’t even heard about the brand before. With a broad brand marketing ad like this within their video marketing strategy, Food52 can reach a wide audience and encourage customers to join their community.

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