Video Ad Creative We Can’t Stop Thinking About | July 2024
At QuickFrame, we put a high premium on ad creative. You can have the most cutting-edge product on the market, but if your video ads don’t sparkle, you’re going to have a hard time turning passive prospects into passionate consumers.
That’s why, each month, we round up a selection of the best ad creative we’ve helped brands create to help you generate concepts for your future campaigns. (Who needs to schedule an hours-long creative brainstorming session when you can just watch some videos, y’know?)
This month, we’re looking at several television ads built for linear, Connected TV (CTV), and Over-the-Top (OTT) placements. Let’s dive into the examples!
Need video specs for Social platforms? Social Media Video Ad Specs & Placements Guide
Junk King
Anatomy of the Video
Style: Live Action
Industry: Home and Appliances
Platform: Television (Linear and Connected TV)
Elements: Background Music, Value Propositions, Voiceover
Objective: Brand Marketing
Turnaround: 3-4 Weeks
Analysis of the Creative
If you’ve ever found yourself wondering, “Where did all this junk come from?” then this is the ad for you.
Junk King uses this 30-second television ad to connect with their consumers through relatability. In the ad, they show common areas that clutter up quickly, including the ominous hall closet and the acclaimed junk drawer, giving viewers an opportunity to relate to the person in the video.
The brand successfully combines visual and audio content to deliver a full message, including their value propositions. While it’s brief, they also mention their commitment to sustainability, which can be a deciding factor for many consumers.
According to the Harvard Business Review, “When Gen Z and Millennial customers believe a brand cares about its impact on people and the planet, they are 27% more likely to purchase it than older generations are — a clear measure of sustainability’s power to drive buying decisions in this group.”
If you want to create a similar ad for your own brand, think about the situations your customers might be in when they need your product or service. By showcasing relatable experiences, viewers can see themselves represented by your brand, making them feel more confident that your product can solve this problem.
Replacements, Ltd.
Anatomy of the Video
Style: Live Action
Industry: Home and Appliances
Platform: Television (Linear and Connected TV)
Elements: Background Music, Behind-the-Scenes Look, Voiceover
Objective: Brand Marketing
Turnaround: 4-6 Weeks
Analysis of the Creative
The first thing that caught our eye about this Replacements, Ltd. ad is the unusual perspective. They thought inside the box to create a video from the point of view of the product. This allows viewers to see through the entire production process and understand what happens behind the scenes. Like many good ads, it’s a little weird, but that’s what captures viewers’ attention!
If you’re looking for inspiration to create a similar ad, think about the production process for your product or the preparation process for your service. What happens once a customer places an order on your website? Once you’ve considered each of the steps, think about what it would look like from the product’s perspective. You can use this to create a unique experience for your viewers — likely one they weren’t expecting.
Need video specs for CTV platforms? Your Guide to Connected TV Video Ad Specs
Thrive Causemetics
Anatomy of the Video
Style: Live Action
Industry: Beauty
Platform: Television (Linear and Connected TV) and Out-of-Home (OOH)
Elements: Branding, Product Visuals, Reviews
Objective: Product Marketing
Turnaround: 4-6 Weeks
Analysis of the Creative
Thrive Causemetics uses this 30-second spot to connect with viewers by showing them how to put together a simple makeup routine with just two products. They showcase different product options, including eyeshadow colors, so viewers are more likely to find (at least) one they love.
Since this is a familiar ad style for beauty brands, viewers are comfortable with the format and know what to expect. But to ensure they stand out, Thrive Causemetics used clear and consistent branding throughout the entire ad, including the brand name and the URL.
Your ad doesn’t have to perfectly fit the description of one single video type, and this video is a perfect example of how you can use various elements from different video types in one piece of content. This brand used live action with hints of how-to and testimonial elements to market both the brand and specific products. When you’re crafting your own video content, remember to get creative with various elements, including on-screen text, customer reviews, and more.
Do More with Video
Learn how we can help you produce more quality videos affordably and at scale.