Lower CPA than NURX goal
Reduction in CPA during campaign
Increase in ad spend (while remaining ROI positive on creative)
Decrease in CPA
Better ROAS than internal creative
Increase in video output
Decrease in cost per app install vs. Self average
From green-light to delivery
Total production spend
Ad auction algorithms weigh the strength of your creative when deciding whether your ad will serve. If your ads aren’t getting engagement, your CPA starts to balloon. These days, it’s not just about getting your digital ads in front of your customers – it’s about producing content that drives those customers to take action. Our data-driven approach to creative cracks the code on the algorithms to get you higher performance on key platforms.
What frame-by-frame details comprise your videos and what impact does each have on performance for your target audiences? Using machine learning, we break down elements of your videos – your KPIs, campaign platforms, and attributes like presence of people, copy, and branding elements – to document every relevant variable and reveal creative insights that show which attributes are linked to performance.
Using insights from your Video Intelligence audit, your content creator produces a large volume of assets for your campaign. Each asset features design and production practices we know work best for each platform, giving you a head-start on your campaign’s performance.
You create and manage your paid media campaign on all the platforms you’re using. Your assets will always look native to each platform, so you won’t have to worry about performance dips due to formatting disparities.
After receiving access to your platforms, we’ll monitor your campaign’s performance in real-time. This level of visibility lets our client management team stay in constant communication with your creator to pivot quickly based on what we learn.
We surface the variables that have an impact on performance. We’re looking for big-picture production attributes like concept, talent, and location as well as specifics like color use, time of day, and wardrobe. We also closely monitor post-production attributes like messaging, logo use, graphic style, transition type, and music/sound design.
Because we’re monitoring your campaign in real-time, we can turn this information around to the production teams working on your campaign right away. Our detailed list of changes reflects the performance of your specific creative. We create multiple rounds of new video assets, all informed by your performance metrics. You’ll get updated video back in your hands faster, so you can launch new data-informed assets ASAP and reduce your CPA over time.
We decided to take the idea of “performance” one step further. Anyone can tell you how well your digital ads are performing. We made it our business to know why.
Many of us were once performance marketers ourselves. We get your priorities.
Every quarter, you’ll get hundreds of permutations of your assets to fit each ad platform.