Contextual Advertising: Everything Marketers Needs to Know
Need a fuller picture of the data privacy changes? Don’t worry, we’ve got some content for that:
- The Shifting Paradigm of Data Privacy
- Data Privacy in 2021: Everything You Need to Know
- How iOS14 Data Privacy Updates Impact Mobile Gaming
- The Marketer’s Handbook to Data Privacy Regulations
If you’ve done a cursory Google search for solutions to targeting and data deprecation spurred by Apple iOS updates and Google’s sunsetting of the third-party cookie, you’ve probably seen one popular buzzword: Contextual Advertising. This refers to creating ads that target a broader audience based on the context of where the creative assets run, like related websites or video content.
Contextual Advertising isn’t a new idea by any means, but it can be a unique, privacy-friendly solution to mitigating the effects of Apple’s iOS updates and Google’s deprecation of third-party cookies. They allow brands to naturally reach consumers who may be interested in their products at the moment they are consuming content related to their brand.