Creative Storytelling Strategies for the Food and Beverage Industry

From grocery stores to Instagram ads and apps on our phones to old-fashioned billboards, the food and beverage industry is everywhere

As we found in our Guide to User Demographics by Social Media Platform, most social media users love food, dining, cooking, and baking, which gives businesses in the food and beverage industry a great opportunity for video marketing on social media

Your audience is already there, waiting on engaging content — so let’s get some quality food and beverage videos out into the world! Below, we’ll walk through examples you can use to reach new and existing audiences. 

5 Video Examples and Creative Storytelling Strategies for the Food and Beverage Industry

1. Educational Videos

Many brands avoid educational content because they’re afraid it has to be complicated or in-depth, but this quick Harken video is a great example of how brands can personalize educational content.

By walking customers through this information in a visually appealing way, viewers are engaged throughout the entire video, allowing them to focus and learn more about the process. With this strategy, Harken hopes to inform their customers about the care they put into every product, creating trust between the brand and the consumer. Plus, this specific video ad example has a behind-the-scenes aspect, making viewers feel like they’re getting exclusive insight about your brand.

2. Values-Based Videos

Most customers — 70% according to Sprout Social — want transparency about where your brand stands on economic, political, and social issues. 

According to McKinsey’s 2022 study, consumers are most interested in knowing your brand’s beliefs around: 

  • Brand transparency and authenticity 
  • Compassion and care for people in general
  • Diversity, equity, and inclusion
  • Environmental issues
  • Health issues

By discussing the issues and causes most important to your brand, you can create a stronger connection with your audience who also deeply cares about these problems. 

Imperfect Produce knows consumers are more likely to buy from brands that align with their own values, so they crafted a marketing video to show what’s most important to them. In this specific case, they discuss fighting food waste, which is also the reason they started their business. 

By helping people understand the purpose of their brand and how Imperfect Produce is helping to reduce food waste, they can quickly and effectively create a deeper connection with their audience. Plus, this messaging encourages individual consumers to feel good about their purchases with the brand. 

3. Product Videos

Many ecommerce, brick-and-mortar stores, and omnichannel businesses focus on showcasing their products and services — and for a good reason! Product videos help consumers better understand your company and products, while encouraging them to give your business a try. 

The most critical aspect of this Weee grocery delivery advertisement is actually an unspoken component. By showcasing a quick and seamless experience in the video, viewers can assume that’s the customer experience they’ll get as well. 

By cleverly using its value propositions as video components, viewers can learn more about the brand, products, and experiences. Plus, they used a timely element at the end of the video, which we’ll discuss more later in this article. 

4. User-Generated Content

Social proof is critical to creating consumer trust in your brand, which is what makes user-generated content (UGC) so successful. 

If your potential customers know other people have used and enjoyed your product, they’re more likely to give it a shot, too. Through videos, on-website reviews, social posts, and more, potential customers are looking to existing customers to understand your brand, the value you bring to the table, and why they should shop with you. 

In a quick and informative video, this Once Upon a Farm video ad example shows how brands can highlight happy customers, use cases, and brand benefits. In this UGC video, you get to experience the products alongside an actual customer, as they explain the brand and how their family uses the products. 

5. Timely Videos

One of the best video marketing strategies your brand can implement is timely videos. Whether it’s a seasonal video (like the example below) or a specific time of year that’s special to your brand, timely videos can engage your audience and encourage them to make a purchase sooner rather than later.

For example, this Corona Premier video uses language that’s perfect for sharing during the holiday season and through the beginning of a new year. Since many people create resolutions in January, this messaging can connect with audience members who are aiming to create a healthier lifestyle. 

Plus, the word “exceptional” itself creates a positive and elevated feeling — one that many people want as they end the holiday season and begin the next year.

Reach Your Audience With Quality Food and Beverage Video Content

Your brand is unique, which means you can tell stories your competitors can’t. Take advantage of those opportunities, connections, and perspectives in your advertising to create content that differentiates your brand. 

Now, it’s time to actually create this content for your food and beverage industry brand. So, how do you get started?

At QuickFrame, you gain access to a dynamic platform where you can connect with talented video content makers who’re ready to deliver within a short turnaround time. Besides connecting you with the top video makers, QuickFrame helps you generate fast, affordable, and compelling content by optimizing every aspect of video production and creativity.  

Contact us today to learn more about how we can help elevate your brand’s video marketing strategy. 

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