How To Make the Most of Pinterest Predicts 2024

As a video marketer, you know social media is critical for every industry. But, if you’re in a more visually oriented vertical — like fashion, the wedding industry, or design — you may rely even more on social media video across visual platforms like Pinterest. 

While Pinterest creates significant opportunities for brands of all sizes through the platform, they also release annual best practices and trend forecasts. These forecasts, which they call Pinterest Predicts, can help your brand create relevant, engaging content for your audience. 

Here, we’ll explore Pinterest Predicts and how you can utilize their annual trend forecasting to make the most of your experience on the platform. 

What Is Pinterest Predicts? 

In their own words, “Pinterest is where people plan for the future.” Based on the home, DIY, wedding, and travel content, it’s safe to say this is accurate for at least some of their users. 

This unique use case creates an incredible opportunity for Pinterest to take a look at the more than 482 million people who use the platform every month and extrapolate trends from the vision boards, searches, and plans to make predictions for the upcoming year. 

How To Make the Most of 2024’s Pinterest Predictions

Pinterest Predicts helps you explore which trends might be valuable for your brand through a search feature. This allows you to narrow trends down by audience, brand values, and categories. Additionally, you can use these best practices to make the most of this trend forecasting tool: 

Not Every Trend Is Right for Every Brand

As much as we’d love to use every opportunity available, the truth is: not every trend is right for every brand. 

For example, the Groovy Nuptials trend predicts 70s styles for wedding attire and retro decor to be spotted at lots of venues this year. But if your brand isn’t in the wedding (or a wedding-adjacent) industry, this might not be the trend for you to hone in on — and it might come across as your business jumping on an irrelevant bandwagon. 

By ensuring your brand utilizes trends that are right for your business, you can create an authentic and engaging digital presence. 

Not Every Trend Is Right for Every Audience

On the same note, you have to keep in mind that every trend isn’t right for every audience. 

Western Gothic, for example, drew me in right away — but if your audience appreciates more of a modern style in their homes and lives, this likely isn’t the trend for them. Thankfully, there is enough room in this town platform for the both of us. 

People come to Pinterest with certain expectations in mind, including high-quality, visually appealing content that’s tailored to (or, at least, adjacent to) their interests. While you can reach a wide variety of age groups on the platform, you still need to keep these general guidelines in mind to meet (and exceed!) their expectations. 

So Which Trends Are Right for Your Brand?

Okay, we’ve covered how not to use trends. Let’s dig into how you can effectively utilize them with a few examples: 

  • If you’re in the food and beverage industry, you’ll want to take a look at Melty Mashups. Pinterest believes food fusion is going to be huge in 2024. 
  • For FinTech companies and other financial institutions, it’s time to grab the glitter. Yep, you read that right. The Cute Coins prediction is that “In 2024, Gen Z and Millennials will take their money and make it a lil’ cuter.” 
  • Tropic Like It’s Hot is predicted to make waves in several industries, including home, fashion, and food and beverage. Whether you add some tropical-themed products to your line or give an existing one a makeover, Pinterest predicts the “coconut aesthetic” (TBH, we’re not 100% sure what this means, but let’s roll with it) will be prominent in 2024. 

Once you have a big-picture grasp of what your brand can authentically showcase and what your audience will connect with, you can put your own spin on trends and create engaging content. 

Get Creative 

Trend reports, like Pinterest Predicts, provide some excellent insights into what consumers are looking for — but they should be the beginning of your creative brainstorming. Use these trends as inspiration and jumping-off points for your campaigns, but don’t rely on them entirely (that is, unless you want to give off a “how do you do, fellow kids?” vibe). 

Once you find the right trends for your brand, dig into them and make them your own. How can you take this trend even further out of the box? How can you create an engaging video production your audience will connect with based on a specific trend or idea? 

See what we can help you create — explore Made with QuickFrame today

Test (and Optimize) Your Content 

Not every idea will land perfectly with your audience. Video creative involves countless elements that might impact your results. To get an accurate idea of what works best for your audience, you’ll need to test and iterate your videos. 

With an effective multivariate testing strategy, you can examine different tones, CTAs, designs, and more, to find the elements that resonate most with your audience. You’ll want to start with bigger ideas — animation vs. live action, for example — and then narrow down to the details as you continue testing over time. 

By combining relevant trends and data-driven creative decisions, you can create fresh content your audience is eager to engage with and share. 

Use Trending Elements To Create Effective Video Content

One way to keep your audience engaged is to create content inspired by relevant trends and backed by data. But today, you also need a ton of video content to stand out on social media, especially on a visually-focused platform like Pinterest.

Thankfully, you don’t have to make sense of the world of trends, data, and content all by your lonesome. At QuickFrame, our end-to-end video production platform helps you find and collaborate with the right video maker for your project. 

Whether you’re looking to optimize your Pinterest campaign or are ready to make your first post on the platform, we’ve got you covered. Contact us today to get started

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