How To Make the Most of Pinterest Predicts 2025

As a video marketer, you know social media is critical for every industry. But, if you’re in a more visually oriented vertical — like fashion, the wedding industry, or design — you may rely even more on social media video across visual platforms like Pinterest. 

While Pinterest creates significant opportunities for brands of all sizes through the platform, they also release annual best practices and trend forecasts. These forecasts, which they call Pinterest Predicts, can help your brand create relevant, engaging content for your audience. 

Here, we’ll explore Pinterest Predicts and how you can utilize their annual trend forecasting to make the most of your experience on the platform. 

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What Is Pinterest Predicts? 

In their own words, “Pinterest is where people plan for the future.” Based on the home, DIY, wedding, and travel content, it’s safe to say this is accurate for at least some of their users. 

This unique use case creates an incredible opportunity for Pinterest to take a look at the more than 537 million people who use the platform every month and extrapolate trends from the vision boards, searches, and plans to make predictions for the upcoming year. 

How To Make the Most of 2025’s Pinterest Predictions

Pinterest Predicts helps you explore which trends might be valuable for your brand through a search feature. This allows you to narrow trends down by audience, brand values, and categories. Additionally, you can use these best practices to make the most of this trend forecasting tool: 

Not Every Trend Is Right for Every Brand

As much as we’d love to use every opportunity available, the truth is: not every trend is right for every brand. 

For example, the Fisherman aesthetic anticipates a maritime vibe for 2025 (which made us think of this Native ad that was made with QuickFrame). But if your brand isn’t in the nautical (or a nautical-adjacent) industry, this might not be the trend for you to hone in on — and it might come across as your business jumping on an irrelevant bandwagon. 

By ensuring your brand utilizes trends that are right for your business, you can create an authentic and engaging digital presence. 

• Related: When Is the Best Time To Post on Pinterest?

Not Every Trend Is Right for Every Audience

On the same note, you have to keep in mind that every trend isn’t right for every audience. 

Surreal Soirees, for example, caught our attention right away — but if your audience appreciates more of a minimalist or classic vibe, this likely isn’t the trend for them. Thankfully, with all the platforms and channels, there’s plenty of opportunity to reach all your audience segments, no matter how different their styles are. 

People come to Pinterest with certain expectations in mind, including high-quality, visually appealing content that’s tailored to (or, at least, adjacent to) their interests. While you can reach a wide variety of age groups on the platform, you still need to keep these general guidelines in mind to meet (and exceed!) their expectations. 

So Which Trends Are Right for Your Brand?

Okay, we’ve covered how not to use trends. Let’s dig into how you can effectively utilize them with a few examples: 

• If you’re in the food and beverage industry, you’ll want to take a look at Pickle Fix. Pinterest believes pickles are in for 2025 — and this belief is supported by searches like pickle margaritas, pickle cake, and pickle de gallo. (We’re not here to judge.) 
• After our MNTN Meet in Vail in December, we had to include the Peak Travel trend. Pinterest predicts that travelers — especially Gen Z and Gen X — are headed to the mountains for vacation rather than cities or beaches. Since we were just there, we’ll take our place as #trendsetters and step out of the way. 
• If you’re in fashion, beauty, home, lifestyle, or a related industry, you’ll want to take a look at the Seeing Double trend. According to Pinterest, folks will match and coordinate their looks in 2025 based on searches like matching jerseys for couples and coordinating outfits for friends.

Once you have a big-picture grasp of what your brand can authentically showcase and what your audience will connect with, you can put your own spin on trends and create engaging content. 

Get Creative 

Trend reports, like Pinterest Predicts, provide some excellent insights into what consumers are looking for — but they should be the beginning of your creative brainstorming. Use these trends as inspiration and jumping-off points for your campaigns, but don’t rely on them entirely (that is, unless you want to give off a “how do you do, fellow kids?” vibe). 

Once you find the right trends for your brand, dig into them and make them your own. How can you take this trend even further out of the box? How can you create an engaging video production your audience will connect with based on a specific trend or idea? 

See what we can help you create — explore Made with QuickFrame today. 

Test (and Optimize) Your Content 

Not every idea will land perfectly with your audience. Video creative involves countless elements that might impact your results. To get an accurate idea of what works best for your audience, you’ll need to test and iterate your videos. 

With an effective multivariate testing strategy, you can examine different tones, CTAs, designs, and more, to find the elements that resonate most with your audience. You’ll want to start with bigger ideas — animation vs. live action, for example — and then narrow down to the details as you continue testing over time. 

By combining relevant trends and data-driven creative decisions, you can create fresh content your audience is eager to engage with and share. 

• Related: How Does the Pinterest Algorithm Work?

Use Trending Elements To Create Effective Video Content

One way to keep your audience engaged is to create content inspired by relevant trends and backed by data. But today, you also need a ton of video content to stand out on social media, especially on a visually-focused platform like Pinterest.

Thankfully, you don’t have to make sense of the world of trends, data, and content all by your lonesome. At QuickFrame, our end-to-end video production platform helps you find and collaborate with the right video maker for your project. 

Whether you’re looking to optimize your Pinterest campaign or are ready to make your first post on the platform, we’ve got you covered. Contact us today to get started.