How Video Makers Can Make the Most of 2024

As we head into 2024, video makers and other creatives have more to consider than ever before. We’re sure you’ve noticed: there’s an influx of video content everywhere around us, from digital billboards to television commercials and beyond. While this creates an incredible opportunity, trying to figure out how to kick off the new year can be overwhelming. 

Here, we’re going to walk through some ways video makers, production teams, and other creatives can make the most of 2024. 

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6 Ways To Make the Most of 2024

Make the most of your professional and personal time in 2024 with some of these tips: 

Utilize Available Resources 

Thanks to the internet, you’ve got a ton of resources at your fingertips. At QuickFrame, our Maker Hub features helpful blog posts, the Maker Academy, production resources, and more to help your video creation journey.  

Additionally, it’s a good idea to keep an eye on specific platforms’ websites for updated information about best practices, maker funds, and more. Pinterest, for example, releases Pinterest Predicts to discuss the trends they expect to see in the upcoming year. 

Connect With Other Creatives 

Especially if you’re a freelancer or solopreneur (is that still a word people use?), work can be filled with hours and hours of alone time. While it might feel like your days have to be lonely, others in your exact situation are also looking to connect. 

Being part of a community is one of the most effective ways to meet similar creatives, grow in your creative practice, and learn about other creative fields. While there are a few examples in this blog, there are tons of digital and in-person communities to check out. 

Try Something New 

Do you factor learning into your day-to-day planning? In a previous Maker Corner blog, Molly McKinney Walker discussed the importance of scheduling time to try something new. 

Whether you want to try a new skill, add a certificate to your resume, or give a unique technique a go, scheduling in time to try something new can make it happen. When it comes to video production, you might want to try some new video editing tactics or dabbling in 3D. 

Schedule Time for Yourself 

You’ve probably seen this a million times, but we’re still going to say it again: you’ve got to set aside time for yourself. According to the National Institute of Mental Health, there are several things you can do to improve your mental health, including adding movement to your routine, ensuring you get enough sleep, and adding a practice of gratitude and positivity to your life. Creating boundaries that protect your mental and physical health will make your creative work better, too.

Watch for New Opportunities 

As the video marketing industry continuously evolves, new opportunities are always on the horizon. As Adweek’s Holly Fraser reminds us, “Audiences are fragmented, and when it comes to content types there’s no one-size-fits-all approach.” Brands are always looking for a variety of content across different platforms, so it’s essential to keep an eye out for all of those opportunities. 

In 2023, for example, AR was everywhere — and it’s sticking around. From sporting events to interactive window displays, many brands took advantage of AR’s engagement. Plus, many platforms, including Snap and TikTok, added more resources for users who make AR filters and videos. 

Join QuickFrame’s Network of Video Makers and Production Teams 

I’m sure you knew we were going to throw this one in here, but seriously, it’s a good one. By joining QuickFrame’s network of video makers and production teams, you’ll gain access to tons of opportunities with brands. And while we can’t promise your favorite brands will be on there, it’s a pretty safe bet. Plus, our payment process ensures makers get paid as quickly as possible, so you can spend less time tracking down invoices and more time creating video content. 

Learn more about QuickFrame’s network of video makers here and see what current QuickFrame makers have to say about working with us. 

Making the Most of 2024 and Beyond 

As the video marketing industry grows and evolves, it might feel like things are changing quickly — and, honestly, that’s because they are. But with the right community, resources, and opportunities, you’re already equipped to make the most of the year ahead.