Video Ad Creative We Can’t Stop Thinking About | August 2022

At QuickFrame, we put a high premium on ad creative. You can have the most cutting-edge product on the market, but if your video advertising isn’t actively grabbing attention, you’re going to have a hard time turning passive prospects into passionate consumers.

That’s why each month we’ll round up a selection of the best ad creative, made recently with QuickFrame, to help you generate concepts for future campaigns!

Who needs to schedule an hours-long creative brainstorming session when you can just watch some videos?

Dive into this month’s top picks.

| Need video specs for CTV platforms? Your Guide to Connected TV Video Ad Specs

| Need video specs for Social platforms? Social Media Video Ad Specs & Placements Guide

 Meta 

Anatomy of the Video

• Type: Event coverage
• Style: Standard live-action
• Industry: Health/wellness
• Platform: Facebook, website, and blog
• Elements: On-screen text, on location, music, and candid event attendees 
• Objective: Brand marketing, PR, and communications 
• Turnaround: 3 weeks 

Analysis of the Creative

We know creating an emotional connection is important with advertising — but Meta knocks it out of the park here. In this upbeat and inspiring creative, Meta showcases event coverage of their Fitness+ Wellness Summit, which was hosted in Malibu, California, on June 14. 

Meta uses candid video content of the attendees, speakers, and activities held at the Summit to give everyone a look into the event. In between the smiles and Instagrammable backgrounds, they also show activities that utilize Meta’s technology, including VR workouts and meditation with Meta Quest, to promote their products. The usage of event and product visuals promotes social proof — by seeing relatable faces and enjoyable experiences, Meta is betting more people will be willing to give their services a try than if they were just spotlighting a product and its features.

Insurify

Anatomy of the Video

• Style: Premium live action
• Industry: Insurance
• Platform: TV/YouTube
• Elements: A humorous hook, multiple actors, and the user interface of their service
• Objective: Brand marketing
• Turnaround: 4 months

Analysis of the Creative

With an eye-catching (though eye-covering might be more accurate) first few seconds, this Insurify ad grabs the attention of viewers right away. Throughout the ad, they use the analogy of many people shopping for car insurance while blindfolded — in other words, many people don’t really shop for insurance, they just stick with their existing provider. 

By showing users what their experience can look like, examples of what insurance companies they can compare, and how to switch providers when they find the right one, they’re also showcasing their simplified user experience. Since Insurify knows the insurance buying process can be difficult and time consuming, they want users to know simplification of that process is one of their most important value propositions. With this in mind, look for ways your brand could show off your own value props — and don’t forget to be creative! Insurify uses a combination of humor, pain points, and problem-solving to make an impact with this 30-second ad. 

:ratio

Anatomy of the Video

• Type: Promotional 
• Style: 2D animation
• Industry: Food/beverage
• Platform: Facebook/Instagram
• Elements: On-screen text, graphics, and products visuals
• Objective: Acquisition 
• Turnaround: 3 weeks

Analysis of the Creative

This 2D animation-style promotional ad was created for :ratio, a General Mills company. Throughout the video, the on-screen text targets this product’s specific audience, which includes people who are interested in or already participating in keto or similar low-carb diets. 

This ad opens up by solving a problem many people deal with — only being able to find bland healthy foods that fit into their diet. Right away, the on-screen text tells viewers they don’t have to decide. With :ratio, they can have both! After addressing this pain point, the ad shows the numbers that matter to those who are counting carbs, including the sugar and fat content. By giving viewers the information they want right away, :ratio is aiming to grab (and keep!) the attention of their target audience. With this strategy, they’re seeking to provide enough information in this 20-second ad to influence the viewer to visit their website, take a look at their products, and, ultimately, click add to cart.