Video Ad Creative We Can’t Stop Thinking About | May 2023
At QuickFrame by MNTN, we put a high premium on ad creative. You can have the most cutting-edge product on the market, but if your video ads aren’t actively grabbing attention, you’re going to have a hard time turning passive prospects into passionate consumers.
That’s why each month, we’ll round up a selection of the best ad creative we’ve recently enabled brands to create to help you generate concepts for future campaigns!
Who needs to schedule an hours-long creative brainstorming session when you can just watch some videos?
Dive into this month’s top picks.
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Fora Financial
Anatomy of the Video
Style: Live Action
Industry: Finance
Platform: TV (Linear/CTV/OTT)
Elements: Background music, on-location footage, on-screen text, voiceover
Objective: Acquisition and Brand Marketing
Turnaround: 12 weeks
Analysis of the Creative
Fora Financial uses video marketing to connect with potential customers through relatable talent and situations.
In this ad, they introduce their main talent, a man who is running (and we can assume owns) a business. Then, they introduce his current situation. He’s looking to upgrade his kitchen to provide a better dining experience to his customers, but he doesn’t have the cash on hand.
While not all of their potential customers may own restaurants, they still can imagine what a similar situation might look like with their own company. Then, they utilize their brand as the solution.
While they could have stopped there, they go a step further and showcase a positive outcome from the situation: the happy customer whose experience has improved thanks to the upgrades.
Throughout the video (even during stressful situations), they’ve included upbeat background music, alluding to the positive final outcome of the ad. The video production included branding, a QR code, and a phone number throughout, promoting brand awareness and providing viewers with multiple options for more information.
With this strategy, Fora Financial is able to connect with current and potential customers by showing they understand who their customers are and what situations they might be experiencing.
To make a similar connection with your own audience, see how you can use video marketing to create a relatable situation for your viewers to connect with, using your brand’s product or service to solve the problem.
Luxome
Anatomy of the Video
Style: Live Action
Industry: Home and Appliances
Platform: TV (Linear/CTV/OTT)
Elements: Graphics, product visuals, reviews
Objective: Brand Marketing and Acquisition
Turnaround: 8 weeks
Analysis of the Creative
This Luxome video ad starts out with a fun hook: a man sitting in a bathtub with rubber duckies and a few towels, looking directly into the camera. They’re betting on viewers thinking, “Okay, well, what does he have to say?”
Once viewers are watching, the talent in the video reads off three positive reviews about three different products. They’ve included a few different products and situations in just 30 seconds to help connect with more viewers. If the first actor didn’t catch a viewer’s attention, maybe the second one did. Or, maybe someone has been looking for a robe, so the third actor really caught their attention.
The main focus of this ad is brand marketing, so it makes sense they left off a direct CTA and contact information. Rather, the brand is focusing on showing potential customers the products and current customers’ favorite benefits.
It’s hard to boil a great video down to an exact recipe, but this Luxome ad makes it look a little bit easier. With three reviews, three different products, three different situations, and a dash (maybe a teaspoon? I’m not great at recipes) of humor, Luxome has cooked up a memorable ad.
If you want to implement a similar idea into your own video marketing, think about creative ways to use your reviews, products, and branding. How can you create a fun, humorous video ad that hooks your viewers for the next 30 seconds?
Need video specs for CTV platforms? Your Guide to Connected TV Video Ad Specs
South College
Anatomy of the Video
Style: Live Action
Industry: Education
Platform: TV (Linear/CTV/OTT)
Elements: Branding, on-location footage, voiceover
Objective: Brand Marketing
Turnaround: 7 weeks
Analysis of the Creative
Sometimes all you need is a sign—and South College ran with that idea in their latest video marketing campaign.
This video ad opens up with a relatable scenario for just about anyone: a family rushing out the front door on their way to school. Even if you’re not experiencing this urgency now, you likely have at one point in your life.
After the sign speaks directly to the person in the ad, the ad starts speaking directly to the target audience—people who want to pursue nursing—with information about South College’s nursing programs.
Throughout the video, South College included their branding, tagline, logo, website, and a direct CTA to viewers, each driving brand awareness and an easy way for viewers to learn more. With a bit of humor in the beginning and helpful information throughout, this South College ad can help (literally) give potential nursing students the sign they’ve been looking for.
To implement this connection in your video marketing strategy, see how you can speak directly to your audience. Who are they? What do they need (and want) to know about your business? And how can you provide the information to them in a fun, engaging way?
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