Video Ad Creative We Can’t Stop Thinking About | October 2024

At QuickFrame, we put a high premium on ad creative. You can have the most cutting-edge product on the market, but if your video ads don’t sparkle, you’ll have a hard time turning passive prospects into passionate consumers. That’s why, each month, we round up a selection of the best ad creative we’ve helped brands create to help you generate concepts for your future campaigns. (Who needs to schedule an hours-long creative brainstorming session when you can just watch some videos, y’know?)

Dive into our video ad creative picks for October 2024 below.

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Ancient Nutrition

Anatomy of the Video

Style: Live Action

Industry: Health and Wellness 

Platform: TV

Elements: Background Music, Product Visuals, Voiceover

Objective: Product Marketing

Turnaround: 6 Weeks

Analysis of the Creative

This Ancient Nutrition ad’s peaceful aesthetic caught our attention. In an always-on world, this video leans into the core values of health and wellness brands and reminds us to take time to care for ourselves. 

The ad speaks directly to the brand’s target audience to discuss the product and its benefits, including how it can help support their well-being. By showcasing calm and idyllic environments, this ad encourages consumers to associate these feelings with their brand. 

Of course, Ancient Nutrition knows they are not the only health and wellness supplement brand in the market. To ensure they stay top-of-mind for viewers, they’ve included consistent branding throughout the video in a few different ways. First, they’ve included packaging to help viewers recognize their products. They’ve also included their logo and URL in the bottom corners of the video for the main portion of the ad, only removing them during the end scene, which shows a product visual and a CTA with the URL. 

If your brand wants to create a similar video, think about your vertical’s core principles. If your brand is in tech, for example, you might want to create an ad focused on innovation. Creating an emotional connection between your brand and audience is a great way to encourage consumers to keep you in mind the next time they’re in the market for your product. 

Explore similar videos on Made with QuickFrame. 

Burrow

Anatomy of the Video

Style: Live Action

Industry: Home and Appliances

Platform: TV

Elements: Product Functionality, Relatable Experiences, Voiceover

Objective: Product Marketing

Turnaround: 4 Weeks

Analysis of the Creative

While they’re often known for their internet-famous couches (your favorite couch’s favorite couch, if you will), Burrow uses video marketing to showcase their other products, including their dining room table. This is a great opportunity for them to expand their business by connecting with both new and existing customers who may not know about their other products. 

One of our favorite things about this product-focused video ad is how Burrow leans into the joys and reality of life at home. By including these situations (cleaning up spills and standing on the table to change a light, to name a couple), Burrow shows customers that they’ve created durable products to withstand real life. And they did all of this within 15 seconds! This video is a great reminder that your ad doesn’t need to be long to be creative, effective, and beneficial. 

If you’d like to create a similar video production for your brand, think about the real-world use cases for your product. Depending on your audience, these moments can create authentic situations that viewers resonate with, creating a more effective connection. 

Need video specs for CTV platforms? Your Guide to Connected TV Video Ad Specs

National University

Anatomy of the Video

Style: Live Action

Industry: Education

Platform: TV

Elements: Clear CTA, Visible Logo and URL, Voiceover

Objective: Brand Marketing 

Turnaround: 6 Weeks

Analysis of the Creative

This feel-good ad from National University really tugged on our heartstrings. By focusing on parents and other caregivers who want to go back to school, the university is using a specific message to speak directly to one segment of their target audience. They’ve used clear and emotionally compelling storytelling to go beyond reaching their audience and really connect with them. 

While a lot of the inspiration comes from the woman in the ad who is ready to take action, there’s an additional heartfelt element of support from the other people in her household that drives the message home for viewers. And like we mentioned with the Ancient Nutrition ad, creating an emotional connection can have incredible results for brands. 

Inspirational video marketing is a great way to connect with your audience all year long. Whether you create some positive content for the new year or an evergreen ad like this example, you can inspire your audience to take action with effective storytelling and a clear CTA.