5 Best Influencer Marketing Channels to Boost Your Brand

Considering launching an influencer marketing campaign? Who can blame you? A majority of consumers — three out of four people — use social media for purchasing advice, and 69% of consumers say that they trust influencer recommendations. A lot of people follow and trust influencers, and these people can be a great ally in your fight for brand recognition and better sales. However, before completing your influencer marketing strategy, you’ll need to decide which influencer marketing channels should fuel your next campaign. 

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What Is an Influencer Marketing Channel?

An influencer marketing channel is a platform where people with significant social media followings, often known as influencers, create and share content to promote brands, products, or services. Influencers leverage their reach to engage with audiences on these channels. Your brand can borrow some of their credibility and trust to earn new followers and generate sales. By partnering with influencers, you can boost your brand’s overall visibility and credibility.

Here are the five top influencer marketing channels.

Instagram

With more than 2 billion active monthly users, Instagram is a powerhouse when it comes to influencer marketing. The huge user base and visually driven format make it perfect for showing off your products through photos, videos, and Stories. Influencers on Instagram can connect with their followers through ads, organic content, polls, and more.

Instagram users tend to be highly engaged. Influencer content naturally flows within user feeds, minimizing feelings of disruption. This allows you to avoid that instant resistance people often experience when presented with an ad. 

Learn more about Instagram influencer marketing.

YouTube

YouTube remains a go-to option for videos, especially long-form video content. Influencers on YouTube, often referred to as creators, produce in-depth reviews, tutorials, unboxings, and more. This allows for a deeper connection with their audience and provides ample opportunity to showcase your products in action.

Creators can include your brand in their videos in a few different ways, including naturally including your brand in their content, building promotional breaks into their videos, and reviewing your products. This allows you to borrow the engagement and trust that they’ve built with their audience. 

Learn more about YouTube influencer marketing.

TikTok

TikTok has taken the social media world by storm with its short, engaging (read: addictive) video content. Influencers on TikTok are known for their creativity and ability to make content go viral quickly. This platform is ideal for brands looking to reach a younger, trend-savvy audience.

The platform’s algorithm favors content that can gain widespread attention quickly. If you team up with a creator who has already established themself as a trendsetter, you might just be able to go viral and rack up tens of thousands of views. 

Learn more about TikTok influencer marketing.

Facebook

Facebook remains one of the most popular social media platforms out there. Influencers on Facebook can share detailed posts, videos, live streams, and more, making it a versatile channel for promoting your brand.

Text posts and photos are key tools for reaching audiences on Facebook. The platform also supports live streams, offering a unique way of interacting directly with consumers. You could team up with your influencer partners for a collaborative stream. This is a great way to connect with viewers in real time and give them a chance to learn more about your brand.

X (Twitter)

X can still be a good tool for engaging in conversations with followers and getting people talking about your brand through videos, images, and text posts. The character limits of posts on X force influencers to be concise with their messaging. If this format aligns with your brand image and voice, consider teaming up with influencers on the popular text-centric platform. 

Read more: Twitter (X) Video Ad Specs & Placements Guide (2024)

Why You Need a Video Production Partner

What do all of these influencer marketing channels have in common? The campaigns center around great video marketing content. If you want your video influencer campaigns to be successful, you have to produce great content at scale.

That can be hard to manage on your own. Thankfully, with the right partner, you won’t have to. We’re QuickFrame, a premier video production platform that specializes in creating video, including content for Connected TV, social media, and other use cases. Whether you want to repurpose existing assets into snappy content for social media marketing or you need completely fresh videos for your next campaign, we’ve got you covered.

Our flexible solutions can be tailored to align with your budget, medium, and campaign goals. Contact our team today to get started.

Influencer Marketing Channels: Final Thoughts 

No matter the influencer marketing channels your brand chooses to add to your marketing mix, make sure they align with your brand goals and audience preferences. With the right channel, strategy, and partners, you’ll be able to make the most of your marketing resources, find the right consumers, and grow your business.