4 Best Video Types for Fashion and Beauty Marketing

When it comes to the fashion and beauty industry, digital experiences can be a bit harder to create than some other industries. But brands have successfully made it happen through virtual try-on experiences and effective video marketing campaigns. 

Over the last five years especially, fashion and beauty brands have invested more than ever into their existing online platforms for marketing as well as online sales. And this trend is continuing, even as brick-and-mortar stores begin to regain foot traffic. 

In order for fashion and beauty marketers to drive engagement, video content has proved to be one of the best, most versatile ways to concisely convey your value proposition while delighting your consumers. Here, we’re going to cover the best video types for fashion and beauty brands.

‌Learn more: Social Media Video Ad Specs & Placements Guide

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1. Product Spotlight

Product spotlight videos call attention to a particular product’s features in detail. These product videos can further shine a light on your brand’s product or to give a lesser-known product a boost. These versatile promotional videos can be direct — by diving directly into the product and its features — or a bit more lifestyle-focused. 

Longer-form product spotlights help consumers learn as much about your product as they can before they buy. But minimal and short beauty or fashion marketing video content is the best way to capture attention on social media. For example, this Coola ad that was made with QuickFrame quickly and effectively showcases the product and its benefits. 

Want to learn more about out-of-home advertising? Read our breakdown of this booming ad placement.

2. User-Generated Content

User-generated content, or UGC, refers to customer-made (or created to look customer-made) content that conveys someone’s authentic experience with your brand. These video types are popular for brands across industries — and for good reason. According to Power Reviews, “99% [of active beauty consumers] always or sometimes read ratings and reviews when shopping for beauty products online.” 

Because fashion and beauty marketing is so saturated with competition, UGC-style video content is critical for consumers to gauge your authenticity and quality as a brand. This IPSY UGC-style video was made with QuickFrame and explores what this consumer received through their monthly subscription with the brand. 

Ready, set, create! Download the Ultimate Guide to Video Marketing for Brands

3. How-To Videos

As the name suggests, how-to videos educate viewers on how to use your product. This video type gives consumers a closer look at your product, highlighting the unique features that differentiate your brand from your competitors. You might want to include tips on styling or maintaining the product or how to even use several of your products together. 

How-to videos often feature a clear guide to walk the consumer through the journey of using your product. You want prospective customers to know that your product will give them their desired results; it’s one of the key reasons how-to videos are great for driving conversions. This KISS video ad that was made with QuickFrame clearly and concisely shows viewers how to apply their nail products. 

Need help making videos? See how our video production platform can help your business.

4. Cause-Related Brand Videos

Does your brand champion ethically sourced, vegan, non-animal-tested products? Maybe you donate a percentage of your sales to charities that empower people around the world. If you’re focused on making a positive impact, don’t be shy about spotlighting that in a brand video. Be vocal, not only because it’s the right thing to do, but it’s becoming good business practice too.

According to Forbes, “…sustainable practices and fair wages for workers were top consumer demands for modern fashion retailers.” In terms of beauty, Marketing Tech says, “[Consumers] are making meaningful choices based on three main things: sustainability, suitability and inclusion.” For these reasons, cause-related brand videos are becoming more and more in demand among conscious consumers. 

Video content that specifically communicates your brand’s values can help you connect with consumers and showcase that your brand cares deeply about how your operations impact the global community.  Keep that in mind for your next marketing video production! 

Not sure where to start? Take this simple values-based TOMS video as an example. Made with QuickFrame, this ad is short but still conveys a ton of information about what’s important to the TOMS brand. 

Beauty and Fashion Marketing Video Types: The Takeaway

Digital marketing will increasingly become the fashion and beauty industry’s most engaging avenue for advertising as more consumers turn to buying online. From product spotlights to how-to videos, consumers want to be able to experience your products through video from the comfort of their homes before making a purchase. 

If you’re a marketer in this space and you’re ready to create high-quality video content at scale, QuickFrame can help. Contact us today to find out how our agile marketplace can enable you to meet your fashion and beauty video production needs. 

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