7 Types of Video Production to Elevate Your Business

If you’re looking to boost your brand’s customer engagement, you’re probably already considering video production. But what are the different types of videos and video marketing trends that you can use to promote your brand during your video marketing campaign?

Here are seven different types of video production to consider.

1. Brand/Company Video

Brand and company videos explain the nature of your company and what your brand stands for. There are a few subgenres worth considering: 

Corporate Video

Corporate videos are distinct from ads as they’re generally aimed at a company’s existing demographic or its employees. Corporate videos tend to be simple but should still be made with quality in mind.

The usual subtypes include:

• Shareholder and investor videos
• Market updates
• Corporate overview videos
• New product launch videos

Training Video

Training videos are aimed at educating employees. They could be centered on topics like teaching safety protocols when using specialized equipment or how the company’s structure functions. 

Small Business Video

Small business videos are typically used to show off the features of a local business and its unique offerings.

2. Explainer Videos

Explainer videos simply break down how a product or service works in an informative but friendly fashion. Explainer videos are popular: 96% of people have watched one.

Explainers make learning about a new product or service fun and palatable — especially compared to reading an article or trying to absorb printed graphics. They are great at breaking down more intangible products like services, tools, or apps.

Animated Video

With its bright colors and clear graphics, animated explainer videos can break down a new idea or service to make it digestible to an audience. Animation:

• Is accessible
• Works well on small screens
• Helps break through the cluttered content landscape

Educational Video

Educational videos allow you to highlight your product’s key value propositions and put it in the best light possible. Educational videos can still be aesthetically appealing and well-made, but their focus is on the aspects of your product or service that are unique and need explanation. 

3. Industry Specific Video

Industry specific videos may have their own rules and genre expectations. Some of the popular kinds are:

Real Estate Video

Real estate videos may emphasize housing conditions and the local knowledge your firm could bring to potential buyers, renters, and sellers. 

Medical/Healthcare Video

Medical and healthcare videos may appeal to consumers going through particular health challenges or emphasize how they approach things differently from other healthcare providers.

Some medical videos are geared toward more professional audiences (doctors and hospitals), whereas some are geared directly to individuals who may need information about new medical products on the market.

Non-Profit Video

Non-profit videos educate people on topics relating to social issues that may require action. They exist primarily to inspire and enlighten viewers of nonprofits’ missions and goals. These topics may be: 

• Ecological
• Educational
• Anti-racism or anti-poverty
• Another end goal

Law Firm

Law firm videos tend to extol the virtues of their firms and success rates dealing with particular specialties like personal injury, environmental law, or family law.

Industrial Video

Industrial videos are made with a particular industry’s members in mind. They value technical and educational content over entertainment value. They can be aimed at trainees, employees, shareholders, potential investors, or potential clients or subcontractors.

4. Product Video

Product videos put the product at the center of the narrative and make them the hero. They can: 

• Introduce a product
• Grow awareness
• Move prospects further down the funnel

Product spotlight videos are best when they:

• Put your product in a familiar, relatable environment
• Highlight the fun aspects of a product, such as unpacking
• Show your product being used
• Use post production to make your product look more alluring

5. Social Media Videos

Social media videos are, of course, content made for social media channels. You should produce content in one go to maximize your efficiency. Consider different social media channels, as each has its strengths.

“Native video” advertising refers to the art of making video ads feel like they were made deliberately for specific platforms. They may be less polished than a conventional TV ad, but they make up for it in specificity and directness and usually have a clear CTA. These videos are especially great for social media audiences that prefer more of a genuine, personalized connection.

Need video specs for Social platforms? Social Media Video Ad Specs & Placements Guide

Facebook Video

Effective Facebook videos tend to be quite short (10-20 seconds). They work best without sound to capture the attention of scrollers. 

Some of the best Facebook videos are user-generated content (UGC) or in the style of UGC. That can involve testimonials about a product or tutorials about that product’s use by devoted fans. 

Case study videos can also bolster your brand’s credibility by letting product users talk “directly” to new prospective customers and address how your product solved problems in their lives. These formats all make use of the intimacy of social media and Facebook in particular. They mesh with the content users expect to see in their feed.

YouTube Video

YouTube videos tend to be longer and more involved since viewers already on YouTube are primed to watch narrative content. 

These can include:

• Educational videos: These express a point of view on a topic to position your firm as a thought leader or authority in your field
• How-to videos: These are a great way of giving your audience step-by-step instruction on how to use your product 

Instagram Video

Instagram videos need to be short, pithy, and formatted in the classic square-aspect ratio. They heavily feature graphics and animation and favor sound-off playing.

LinkedIn Video

LinkedIn videos feel professional and educational in tone. They are on the longer side of social media ads. This makes sense, given that LinkedIn users are there to learn and network professionally, and they also typically have longer attention spans than users of other platforms.

TikTok Video

TikTok videos mimic popular styles on the app, like explainer videos with graphics, dances, and recipes. It’s perfect for short, quick, and poppy campaigns.

6. TV Commercial

Some people, particularly older audiences, still watch TV. It’s the classic style of advertising you probably grew up with and tends to feature scenes of actors enjoying your product. 

Nowadays, a TV commercial can feel more contemporary in shining a light on your brand and expressing its value. It can feel more like UGC or a mini-documentary about your product or your company’s history or current initiatives. TV commercials require a higher level of production value than web spots, so these do involve higher budgets, particularly if you have lofty goals for your CTV marketing campaign.

Learn: Video Production Planning Checklist: 15 Keys to Success

7. Website Video

Web video enhances websites, making them a far more dynamic experience than text and graphics alone. 

Promotional Video

Promotional videos run the gamut from UGC-style content to culture videos. They highlight your brand’s values by focusing on your employees and letting them sell the value of your brand to possible customers and employees.

Marketing Video

Marketing videos are more focused on selling a product and can include:

• Product demonstrations
• UGC-style content
• Explainer videos
• Testimonials
• And other tactics

Learn: 5 Stages of Video Production: A Realistic Timeline

How QuickFrame Streamlines Video Production

QuickFrame streamlines video production by producing high-quality content in one go, which can then be tailored to the specific needs of each format to make ads feel like native video content.

QuickFrame understands different types of video production and the various types of video content. It also uses a marketplace approach to connect you with the most nimble way of making excellent content with an affordable video production cost, all the way from pre-production to post-production.

Once your ads are produced, QuickFrame also uses data to monitor how well they’re doing and how to constantly improve them to make the best use of your resources possible.

Need help making videos? See how our video production platform can help your business.

Types of Video Content: Final Thoughts

Different kinds of videos appeal to different kinds of audiences. If you’re unsure how to best reach your target audience, reach out to QuickFrame. QuickFrame understands how video connects with consumers and the best type for your needs.