Video Ad Creative We Can’t Stop Thinking About | October 2022

At QuickFrame, we put a high premium on ad creative. You can have the most cutting-edge product on the market, but if your video ads aren’t actively grabbing attention, you’re going to have a hard time turning passive prospects into passionate consumers.

That’s why each month we’ll round up a selection of the best ad creative we’ve recently enabled brands to create to help you generate concepts for future campaigns!

Who needs to schedule an hours-long creative brainstorming session when you can just watch some videos?

Dive into this month’s top picks.

Need video specs for CTV platforms? Your Guide to Connected TV Video Ad Specs

Need video specs for Social platforms? Social Media Video Ad Specs & Placements Guide

---

Brooklinen

Anatomy of the Video

• Style: 2D animation
• Industry: Consumer packaged goods
• Platform: Ecommerce site and Facebook
• Elements: Animation, on-screen text, reviews, and voiceover 
• Objective: Product marketing
• Turnaround: 6 weeks 

Analysis of the Creative

Brooklinen created an effective video production from beginning to end with this product marketing content. 

First, they used the knowledge of their audience to create an engaging hook. It’s unique enough to immediately catch their attention, but vague enough to keep them interested in watching the rest of the video. Plus, they continued using quirky messaging throughout to make sure customers understand their brand is informative and fun. 

Then, Brooklinen instigated social proof by including notable quotes and reviews. By seeing positive reviews alongside familiar — and impressive — publications, viewers are more likely to trust the brand and products, even if they haven’t tried it themselves yet. 

With several different effective components included throughout the video, Brooklinen was then able to implement it on their ecommerce website to engage visitors and tell them about the products, all in one 30-second animated video. 

Dice

Anatomy of the Video

• Style: 2D animation
• Industry: Technology 
• Platform: LinkedIn
• Elements: Animation and voiceover
• Objective: Product marketing
• Turnaround: 4 months 

Analysis of the Creative

Dice opens their video with unique animations that practically make you do a double take. Did you really just see an adorable blue blob-person looking for a job? You sure did! 

Then, they include their timely hook: “The job market is tight.” While this is a simple statement, it evokes an emotional response for many people, whether they’re dealing with the current job market volatility or have in the past. 

Once they have viewers’ attention, they explain what problems they solve and showcase a simplified version of their user experience. Plus, they include information about why their product is more valuable than others — they don’t just want to help you improve your current hiring goals, they want to help you exceed them. 

With this strategy, Dice had the ability to hook viewers with unique and timely content before showing how their platform can improve the hiring process for tech businesses. 

Zaxby’s

Anatomy of the Video

• Style: Motion graphics
• Industry: Food and beverage
• Platform: Facebook and Instagram
• Elements: Graphics, product content, on-screen text, and music 
• Objective: Acquisition 
• Turnaround: 4 weeks

Analysis of the Creative

Talk about a saucy ad! 

Seriously — this Zaxby’s ad is filled with promo footage of their different sauces. This video advertising strategy allows them to connect with their audience in a more engaging way.  Instead of just telling people about their products, they use this video content to showcase their food and the different options available. 

Plus, they’ve planned to implement this video where their audience is already spending time. As we found in our Guide to User Demographics by Social Media Platform, most social media users love food, dining, cooking, and baking, which gives businesses in the food and beverage industry a great opportunity for video marketing on social media. 

By implementing an engaging video on social media, Zaxby’s hopes to connect with current and potential customers by showcasing their products and sauce options.