Video Marketing Statistics: Trends for 2025 That You Can’t Ignore
Digital marketing is constantly changing, and this year is no exception. As we continue through 2025, it’s essential to stay up to date on the latest video marketing statistics.
The video marketing benefits are numerous, and adoption is rapid. The figures below help paint a clearer picture of how the industry is evolving. From overall viewership to ad spend, let’s explore the stats you need to know as we navigate the new year:
1. Digital video viewing is (still) increasing around the world.
If you want to reach 47.8% of the population, you’ll want to spend some time creating and distributing digital video. According to EMARKETER, 3.78 billion people will watch digital video content in 2025.
2. 42.6% of the population will watch videos on their mobile phones in 2025.
EMARKETER found that 42.6% of the population — 3.47 billion people — will watch videos on their mobile phones in 2025. When you’re crafting your 2025 video marketing strategy, make sure you account for a mobile-first experience.
3. In the U.S., 238 million people will watch Connected TV in 2025.
In the U.S., 238 million people will watch Connected TV (CTV) in 2025, up from 233.9 in 2024. From brands in the retail industry to food and beverage (and everyone in between and beyond), CTV ads can help them connect with consumers.
4. More than 175 million CTV viewers in the U.S. will use a Smart TV to watch digital content.
According to EMARKETER, most CTV viewers — more than 175 million — in the U.S. will use a Smart TV to watch CTV content.
Related: 7 Types of Video Production to Elevate Your Business
5. 58% of digital video viewers will use paid, subscription-based OTT video services.
Around the globe, 2.25 billion people will use paid, subscription-based over-the-top (OTT) video services in 2025, according to EMARKETER.
6. Overall video ad spend will reach $130.97 million in the U.S.
In 2025, EMARKETER estimates that overall video ad spend will reach $130.97 billion in the U.S., up from $111.55 in 2024.
7. Mobile video ad spend will reach $85 million in 2025.
In the U.S., advertisers will spend $85 billion on mobile video ads in 2025, up from $71.84 million in 2024.
8. More specifically, U.S. mobile social network video ad spend will exceed $60 million in 2025.
To break it down even more, U.S. advertisers will spend an estimated $60.94 billion on mobile social media video ads, according to EMARKETER. In other words: social media video is a must-buy ad format for many advertisers. While many video marketing trends change quickly, social media ads have been a key element for marketers for a while now.
9. Connected TV ad spend is expected to reach over $33.3 billion in the U.S.
Many of the key video marketing statistics for the year are around ad spend. In 2025, U.S. advertisers will spend an estimated $33.35 billion on CTV advertising.
10. Viewers want to avoid ad fatigue, too.
Worried about your audience getting ad fatigue? Turns out, they don’t want it, either. (Who knew!) MNTN Research reported that 67% of consumers want a variety of different storytelling approaches to avoid ad fatigue. Video marketing trends that benefit both the consumer and advertiser — including this one — are essential to include in your strategy.
11. More than 115 million people in the U.S. will watch free ad-supported streaming TV (FAST) channels.
Free ad-supported streaming TV (FAST) channels have gained popularity over the past few years, and they’re continuing to grow. In 2025, EMARKETER estimates 115.6 million people in the U.S. will watch content on FAST platforms.
12. There will be more than 21 million digital pay TV video service households in 2025.
According to EMARKETER’s forecast, there will be more than 21 million households with digital pay TV video services in 2025.
13. Netflix will have more than 759 million viewers around the world.
EMARKETER forecasts Netflix will reach 759.2 million viewers around the globe as it continues growing its subscriber base.
Learn more: Your Guide to Connected TV Video Ad Specs
14. YouTube viewership will hit 2.5 billion in 2025.
After the previous statistics on video marketing, this one might not be entirely surprising, but it is incredibly beneficial for advertisers who are still deciding which platforms to use in 2025. According to EMARKETER, YouTube is expected to reach 2.5 billion users around the world in 2025.
15. Instagram will have more than 1.4 billion monthly active users in 2025.
According to this Statista study, more than 1.44 billion people around the world will use Instagram every month, showcasing the popularity of the platform and its features — including Instagram Reels. By creating relevant content and working with the Instagram algorithm, marketers can reach their target audience on the platform.
16. U.S. viewers will spend an average of 37 minutes per day watching YouTube content.
Additionally, EMARKETER estimates U.S. viewers will spend a total of 37 minutes per day watching YouTube content across devices.
17. More than 114 million people will watch digital live sports in 2025.
There has been a significant increase in viewers watching live sports on digital platforms, and the interest isn’t going away anytime soon. In 2025, EMARKETER estimates 114.1 million people will watch digital live sports in the U.S.
18. People in the U.S. will spend an average of nearly 4 hours on their mobile devices in 2025.
At an average of 3.975 hours per day, people in the U.S. will continue spending a significant portion of their day on their mobile devices. With more content across platforms, effective video production is more essential than ever before. From user-generated content (UGC) to paid ads, all of our social media feeds are full of video content.
19. People in the U.S. will spend an average of 2 hours and 11 minutes per day with CTV in 2025.
CTV is closing the gap between mobile devices and other digital devices. In 2025, EMARKETER estimates people in the U.S. will spend an average of 2 hours and 11 minutes (and 30 seconds, to be specific) per day with CTV, taking up more media time than ever before.
20. U.S. social media users will spend the majority of their time watching videos.
Social media users in the U.S. are expected to spend most of their time watching videos on social media. According to EMARKETER, “In 2025, we expect US social users to spend 61.1% of their time spent on social networks watching videos, up from 33.3% in 2019 — before TikTok became popular.” From product video marketing to retaining current customers, video can help you reach customers at every stage of the sales process.
21. CTV can help advertisers reach customers across generations.
If you think CTV is just for younger TV audiences, you’re missing out on a significant consumer base. With 238 million people in the U.S. watching CTV in 2025, advertisers can connect with users across generations, including:
- 22 million 18 to 24 year olds
- 39.5 million 25 to 34 year olds
- 39.2 million 35 to 44 year olds
- 34.8 million 45 to 54 year olds
- 29.2 million 55 to 64 year olds
Whether you want to reach Millennials, Baby Boomers, or another generation, TV ads are a great way to connect with them.
22. 53% of marketers believe CTV is more brand-safe than social media.
MNTN Research shared a study that found more than half of marketers — 53% — believe CTV provides more brand safety than social media.
23. One survey found that 40% of marketers believe CTV has a highly engaged audience.
According to MediaPost, a new survey by Advertiser Perceptions and local/regional streaming ad-sales group Premion found that 40% of marketers believe CTV has a “highly engaged opt-in audience.”
24. The creator economy continues to grow.
In 2025, U.S. creators will earn over $15 billion on social media alone, according to EMARKETER. They also expect creators to take on new ventures, including CTV, podcasts, and retail.
25. Brands are spending more on sponsored content.
In 2025, brands will spend an estimated $9.29 billion on sponsored content in the U.S. — up 14.2% from 2024. Be sure to keep an eye on these (and other) video marketing trends so you can make the most of your video marketing budget.
Need more inspiration? Check out these video ad examples and video marketing ideas!
26. U.S. social commerce sales will exceed $85 billion.
EMARKETER estimates that U.S. social commerce sales will exceed more than $85 billion in 2025, up from $71.62 billion in 2024. By 2026, it’s estimated to surpass $100 billion.
27. TikTok will convert more than 45% of users into buyers.
The global platform — known for changing the social ecommerce space — will convert users into buyers at a higher rate than other platforms. According to EMARKETER, TikTok will convert 45.5% of users into buyers, followed by Facebook at 38.5%, Instagram at 37.3%, and Pinterest at 22.6% in 2025.
28. More than 20% of digital buyers will purchase something from a livestream in 2025.
EMARKETER estimates that 21.7% of digital buyers will make a purchase from a livestream in 2025.
Video Marketing Trends: Final Thoughts
As we make our way through the beginning of 2025, it might feel like there are endless video marketing stats to keep in mind. While it can be overwhelming, you don’t have to do it alone.
From awareness to acquisition (and every other objective in between), QuickFrame’s video production platform connects you with video makers and production teams who are ready to deliver high-performing video built for every channel, audience, and campaign. Plus, it’s always backed with exclusive performance data to make sure your ad stands out against the competition and connects you with your audience.
Ready to see how you can kickstart your 2025 video marketing strategy with QuickFrame? Contact us today.
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