Video Ad Creative We Can’t Stop Thinking About | February 2022 Edition

At QuickFrame, we put a high premium on ad creative. You can have the most cutting-edge product on the market, but if your video ads aren’t actively grabbing attention, you’re going to have a hard time turning all those passive prospects into passionate consumers.

That’s why each month we’re curating a selection of the best video ads we’ve recently enabled brands to produce. Consider these spots a jumping off point to generating creative concepts and laying the groundwork for future campaigns. 

Who needs long brainstorming sessions when you can just watch some killer video creative?

Dive into this month’s top picks.

Learn More: Social Media Video Ad Specs & Placements Guide

Weee!

Anatomy of the Video

• Type: Unboxing
• Style: Stop-Motion Animation
• Industry: CPG
• Platform: YouTube, Instagram
• Elements: Motion Graphics, Music Sourcing, On-Screen Text
• Objective: Brand Marketing

Analysis of the Ad Creative

If you’re selling a product that comes hand delivered in a box, your target consumer wants to know one thing and one thing alone: WHAT’S IN THE BOX? Like snowflakes, no one box is the same (even if Laoganma Chili Crisp deserves to be in every box) so make sure you give viewers a broad overlook of the types of products they might find when it hits their doorstep.

The true star of this unboxing video though? The sound. Mixing soothing chillhop with the dulcet tones of happy crowds passing plates, the audio immediately immerses the viewer into an inviting world of food, culture, and friends. It’s like you’re rubbing (socially distant) shoulders with new and old BFFs as you prepare to tuck into the delicious products Weee! delivers.

Mighty Networks

Anatomy of the Video

• Type: Explainer – UI Focused
• Style: 3D Animation, Live Action
• Industry: Technology
• Platform: YouTube, Instagram
• Elements: Motion Graphics, Dynamic On-Screen Text, Music Sourcing
• Objective: Acquisition/Brand Marketing

Analysis of the Ad Creative

Let’s say you have an intangible product like, I don’t know, a service providing support for individuals and brands to build their own network of websites, community hubs, and online courses. You’ve got a great product, and clearly there is a huge market for it as side hustle culture continues to soar, but how do you advertise something that a viewer can easily see on your website? You pull a Mighty Networks, and find unique ways to make your user-interface feel alive with clever creative elements.

How did they do that? Through motion graphics that bring three-dimensions into their two-dimensional interface. This allows the viewer to feel immersed in their product in a way that wouldn’t be possible through conventional advertising. My personal favorite element? How they seamlessly mix in live action footage, offering the viewer a true taste of what they can expect leveling up their brand with Mighty Networks.

LifeOmic

Anatomy of the Video

• Type: Testimonial
• Style: Live Action
• Industry: Health/Wellness
• Platform: CTV, Linear TV, Website
• Elements: Motion Graphics, On-Screen Text, Music Sourcing
• Objective: Product Marketing, Acquisition

Analysis of the Ad Creative

This duo of videos QuickFrame enabled LifeOmic to create shows two approaches to the same goal: driving registrations for their LIFE Ascent Wellness program. One is from the perspective of a professional physician, and the other from a current LIFE Ascent user. The physician-focused video provides something invaluable in the health and wellness space: expert thought-leadership. By allowing their doctors to offer personal viewpoints on the benefits of the product, a viewer is more likely to trust LifeOmic as an expert in this field.

The other video unlocks another vital piece of the video marketing puzzle: social proof. Coined in the mid-1980s, social proof is the psychological concept on the way humans are inherently influenced by the thoughts and behaviors they see demonstrated in others. Here, LifeOmic uses a real customer’s journey with their program to inspire viewers to say, “That totally looks like something I can do!”

THE ONE MARKETING SOLUTION YOU NEED IN A PRIVACY-FRIENDLY WORLD: Learn about Creative Analytics with this free guide.