Video Ad Creative We Can’t Stop Thinking About | Holiday Edition
At QuickFrame, we put a high premium on ad creative. You can have the most cutting-edge product on the market, but if your video ads don’t sparkle, you’re going to have a hard time turning passive prospects into passionate consumers.
That’s why, each month, we round up a selection of the best ad creative we’ve helped brands create to help you generate concepts for your future campaigns. (Who needs to schedule an hours-long creative brainstorming session when you can just watch some videos, y’know?)
While it’s early to start airing your winter holiday ads, it’s certainly time to create them. So, this month, we’re diving into a few of our favorite holiday ads from last season to give you inspiration for your upcoming holiday campaigns.
With the right holiday video marketing strategy, you’ll be able to make sure your brand is the one they remember when the wrapping paper is recycled and the lights are put back in storage. Let’s dive in.
Ben Bridge Jeweler
Anatomy of the Video
Style: Live Action
Industry: Fashion and Apparel
Platform: TV (Linear/CTV/OTT)
Elements: On-screen text, background music, product visuals
Objective: Brand Marketing
Turnaround: 8 weeks
Creative Breakdown
This Ben Bridge Jeweler ad is a wonderful example of a video that creates the warm, fuzzy feeling we all aim for around the holidays. By opening the ad to a parent and child reminiscing on memories, you’ve likely already captured the empathetic hearts of many in your audience. (In other words, cue the tears.)
With the holiday tree, lights, and upbeat music throughout the ad, the holiday scene is set so viewers know what to expect. Almost immediately, we know we’re about to watch some kind of holiday joy.
Showcasing wonderful moments of this family spending time together during the holiday season throughout their lives. Alongside these visuals, the text at the bottom of the screen guides the viewer through the entire video, inspiring positive emotions along the way.
If you’re looking for a way to recreate a feels-good style ad this holiday season, think about how your consumers might spend time together in relation to your products. If you’re a retailer, you might be able to use a similar gift-giving aspect.
You might be wondering: what if we don’t have a physical product? Don’t count yourself out. Does your service bring people together in one way or another? If so, showcase what that might look like. Or, if you’re a financial retailer, see how you provide stress relief during the holidays.
Freshpet
Anatomy of the Video
Style: Live Action
Industry: Animals and Pets
Platform: TV (Linear/CTV/OTT)
Elements: On-screen text, (partial and unique) product visuals, voiceover
Objective: Brand Marketing
Creative Breakdown
This Freshpet ad shares a new take on a classic holiday tale. By crafting a new narrative around the traditional Frosty the Snowman story, they’re providing their audience with something familiar, but with a new twist! Since many holiday traditions involve storytelling, movies, or other forms of entertainment, this is a great way for Freshpet to engage audiences in a relatable way.
Plus, this family-friendly ad is perfect for those evenings when everyone is gathered together around the TV this holiday season. With a child telling the story, product placement, and cute dogs trying to unwrap gifts, there’s something everyone can enjoy!
If your brand wants to create a similar ad, think about how you can retell a familiar story. Is there another holiday classic that aligns more with your brand? How can you insert your products into that story? Don’t forget—people are typically watching TV for entertainment, so feel free to put on your creative hat and share a unique story they can connect with.
Need video specs for CTV platforms? Your Guide to Connected TV Video Ad Specs
Stance
Anatomy of the Video
Style: Live Action
Industry: Fashion and Apparel
Platform: Instagram
Elements: Product visuals, background music, on-screen text
Objective: Brand Marketing
Creative Breakdown
Your holiday ads don’t have to be lengthy or intricate to make a positive impact. This Stance social media ad showcases several different products and creates an upbeat holiday message in just 11 seconds.
With precise product marketing and fun holiday music, this seasonal advertisement is an efficient way to promote a variety of holiday-themed products. Since socks are a fairly universal gift, this quick ad shows Stance has socks for every person on your list.
The ad also illustrates several best practices for producing ad creative. Stance included their logo and name at the beginning, used on-screen throughout the middle of the video production, and ended the ad with their brand name, logo, and CTA.
If you’re looking for a quick and concise holiday ad, short-form video marketing might be the way to go. Even if you don’t have a large budget or a lot of time, you can create a similar ad to showcase several variations of your product. Or, if you’re a digital product or service provider, see how you can give your audience a glimpse into the user experience.
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