Video Ad Creative We Can’t Stop Thinking About | July 2023

At QuickFrame, we put a high premium on ad creative. You can have the most cutting-edge product on the market, but if your video ads don’t sparkle, you’re going to have a hard time turning passive prospects into passionate consumers.

That’s why, each month, we round up a selection of the best ad creative we’ve helped brands create to help you generate concepts for your future campaigns. (Why schedule an hours-long creative brainstorming session when you can just watch some videos, y’know?)

Dive into this month’s top picks below.

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Chamberlain Coffee

Anatomy of the Video

Style: Live action

Industry: Food and Beverage

Platform: TV (Linear/CTV/OTT)

Elements: A call to action, product visuals, voiceover

Objective: Product Marketing

Turnaround: 5 weeks

Creative Breakdown

This Chamberlain Coffee ad opens up on a dull visual: a black-and-white shot of someone fixing a boring cup of coffee. A voiceover asks: “Are you tired of starting your day with bland and boring coffee?” 

With this hook, the brand’s target audience’s ears are perking up. With product visuals and the promise of delicious coffee, Chamberlain explains how their brand can transform this already cherished morning routine into something even more incredible. 

Throughout the video production, the brand highlights some of their value propositions, including that their products are USDA-certified organic, which is essential to many coffee drinkers. While they don’t go into specifics, they also let customers know they have several different options of flavors and roasts, encouraging even the pickiest coffee drinker to visit the website. 

In a post-pandemic life, many people are actively trying to make smaller moments in life more meaningful. With Chamberlain Coffee’s call to make coffee joyful and fun, this messaging is a great way to connect with this audience segment. 

If you’re looking to create a similar campaign, ask yourself how your brand elevates your customers’ lives. What moments in their day can your product enhance? With the right messaging, you’ll be able to show your audience how you can transform their ordinary moments into something incredible. 

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Anatomy of the Video

Style: Live Action

Industry: Home and Appliances

Platform: TV (Linear/CTV/OTT)

Elements: Background music, on-screen text, product visuals

Objective: Brand Marketing

Turnaround: 5 weeks 

Creative Breakdown

Believe it or not, many people are already thinking about back-to-school. Especially for those heading to college, back-to-college video marketing campaigns are a great way to catch their attention as they plan their new adventures this summer. Some are even headed to campus this summer to get the party started early ahead on their studies. 

Throughout the video, we see two different people styling their dorm rooms. While the styles are similar, they’ve each added their own touch, showing the range of the brand’s products and demonstrating how Dormify products can take a blank room and turn it into something welcoming—and, best of all, unique. 

The key element that makes this ad successful: clarity. There’s no doubt who Dormify is speaking to throughout the ad; they want to reach college students ready to customize their dorm rooms. Plus, at the end of the ad, a clear call to action (CTA) drives viewers to the website. 

If you want to create a similar campaign, take stock of your range of products and ask yourself how different items or services might fit into different lifestyles. How can you make sure your target audience knows you’re speaking directly to them? Use different variations of hooks, talent, and CTAs to see what resonates best. 

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National University 

Anatomy of the Video

Style: Live Action 

Industry: Education

Platform: TV (Linear/CTV/OTT)

Elements: On-screen branding, value propositions, website user experience

Objective: Brand Marketing

Turnaround: 6 weeks

Creative Breakdown

Speaking of college…National University opens this unique video ad in the basement of a museum. The actor asks viewers: “Do you know what’s worse than a Monday?” 

Everyone feels something about Mondays—there’s a reason Garfield has sold something close to $1 billion in merchandise—which means most folks will stick around to see what could possibly be worse. To keep viewers engaged, the ad takes an Office Space-y approach: you don’t know 9-to-5 misery until you’ve haunted a sunless basement longer than some of the ancient artifacts you work with. 

Now that the actor has grabbed your attention, they seal the connection between the ad and the interested viewers with aspiration: both the viewer and the actor want to achieve more, maybe teach—which requires a higher education degree. Now that the audience is tuned in, the ad shows off the university’s website, some program options, and the benefits of choosing this school. 

National University’s branding is clear and present throughout. For the majority of the ad, the logo sits in the bottom left corner. Then, on the end card, the logo appears alongside the website and some additional information about the university. 

Don’t be afraid to add some jokes to your video. Even if your industry or brand isn’t particularly funny, you can catch your viewers’ attention with some well-timed bits.

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