How to Champion Video Marketing for Your Brand

If you’re reading this, then you probably already recognize the potential that exists in video marketing. 

No other medium can capture attention and drive successful engagement quite like video. It’s captivating and visually stimulating, and it drives home your key points with unparalleled efficiency. 

Don’t just take our word for it — most businesses are catching on to the need for video marketing. Eighty-six percent of businesses say they’re currently using video marketing. Out of those businesses, 93% say it’s an important part of their strategy.

As demand for video content continues to grow, you may find yourself facing a unique challenge. Many companies are still rooted in traditional marketing strategies that worked well for them in the past. Change isn’t easy, especially when marketing teams are already strapped for cash and hesitant to take on a big shift in their strategy.

But if you make the right pitch and get your company on board with video marketing, you could see powerful results. So how do you get there?

It’s going to take the right talking points to win over your higher-ups. Let’s walk through everything you need to know about championing video marketing in your workplace — and getting results. 

Learn More: Social Media Video Ad Specs & Placements Guide

You Don’t Know What You Don’t Know 

There’s a reason why many higher-ups aren’t interested in video marketing. When they hear “video marketing,” they picture only one thing: a $100,000 budget for one commercial. 

Yes, it can require an upfront investment, but it might not be as much as you think. Video production pricing, for both large and small-scale productions, can be affordable for teams of any size.

Budget concerns might present a hurdle for your video marketing pitch, but it’s not hard to break down this misconception for your team. For example, user-generated content (UGC) is both effective and free. Simpler videos, like a behind-the-scenes tour of your office or an unboxing of one of your products, are easy to do on a tight budget. 

Let the Numbers Do the Talking 

Is there any better way to drive your point home than with cold, hard facts? The stats don’t lie. 

Show your coworkers the overwhelming evidence that proves video marketing can help brands hit their key performance indicators. Here are some of the best stats you can use to convince even a die-hard nonbeliever: 

• More than  70% of B2B buyers say they’re more willing to spend time with interactive, visual, and audio content than with text. 
• 76% of consumers say they’ve purchased a product or service after viewing a video. 
• 78% of marketers got more traffic to their site after using video content.
• Video content  generates more engagement on social media than any other type of post.
• 91% of marketers say they’re satisfied with the ROI of their video marketing efforts, and 93% say they’ve landed a customer because of their video content. 
• The conversion rate for websites  using video content is 4.8%, compared to the 2.9% for those that don’t. 
• The revenue for marketers using video content  grows 49% faster compared to those who don’t. 

Don’t Just Tell, Show 

By now, you know that video content is the best way to make your marketing more visually engaging. Why not take a page from your own playbook and use the same advice for your presentation? When you’re pitching video marketing to your higher-ups, it’s time to use the age-old rule: Show, don’t tell. 

Have a list of eye-catching video ads on hand, preferably from some of your competitors. This will inspire a bit of FOMO in your team. Show them exactly what they’re missing — and make it clear that if they don’t keep up  with the video trends, they’re going to get left behind. 

Put On a Test Run 

If your brand is still hesitating over the idea of testing out video marketing — let alone going all in — it’s time to give your higher-ups a taste of what they could be getting. Help them dip their toes in the water by reworking your existing static assets into new video content. 

This will accomplish a few things. It can show your C-suite team firsthand just how easy it is to create a new video ad, without breaking the budget. It can also ease the C-suite into things slowly — no annual commitments, no huge investments, and no major shift in strategy. 

Take a look at our blog to learn more about how you can quickly and easily turn your photo ads into video ads. 

Let Us Do the Talking 

At the end of the day, there’s only so much you can do to convince your team that it’s time to take the leap into video marketing. If your pitches keep hitting a brick wall, it might be time to call in the experts. 

If you think your brand could use a marketing upgrade with a brand-new video strategy, let us do the talking.  Schedule a risk-free call with QuickFrame today. We can speak with you one on one to break down all of your needs and pain points. All you need is a bit more ammo to get your brand to finally pull the trigger on video marketing — let us help you get there.