The Ultimate Creative Guide to eCommerce Video
The consumer retail experience is changing. While more than 9500 brick and mortar stores closed last year, online shopping trended upward—in a big way. As eCommerce continues to grab a larger slice of total retail sales each year, brands must ready themselves for this new landscape. By harnessing the power of video, you can bring […]
Creative Analytics: The Future of Data-Driven Marketing
It’s an understatement to say that the marketing world is making colossal shifts right now. Data privacy regulations, especially the ones Apple has recently implemented, are rewriting the rules on how marketers reach their core consumers. We know, it’s all a huge headache, but we’ve got a data-driven marketing tool that will solve all of […]
2021 Guide to Social Media Video Marketing
Today, consumers are living more of their lives on social channels. To make an impact with audiences, brands must speak consumers’ language by crafting innovative, on-point, and platform-specific digital experiences. To help you make the right moves on social in this pivotal year, we’re breaking down how you can affordably diversify your social mix with […]
Top Video Marketing Trends for 2021
After 2020, any marketing playbook you may have had has been thrown out the window. Staying the course is out of the question when the entire landscape has been reconfigured. So what now? In partnership with SurveyMonkey, we surveyed 166 U.S. marketing professionals at brands with a monthly marketing spend of $100,000+ to see what’s […]
Driving CVR on Facebook & Instagram: Q3 2020 Video Trends
Which creative elements drive conversions on Facebook and Instagram? We analyzed nearly 700,000 video ads over Q3 2020 to surface key creative trends and production recommendations across four key verticals: Apparel & Accessories, Food & Beverage, Health & Beauty, and Software & Electronics. For each industry, this report gives you answers to questions like: What […]
What Drives Engagement in CPG Video Marketing: A Video Intelligence Report
In the crowded Consumer Product Goods (CPG) space, every advantage helps. Using our Video Intelligence technology, we analyzed just under 1,000 CPG videos from this past year to determine which aspects of brands’ videos drove audiences to watch and engage. How many of these elements do your brand videos include?
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