Karina Delaine, Senior Content Marketing Manager
How can I lower the CPAs of my video advertising on Instagram?
Feature multiple types of products. These have a 12% lower CPA than videos with just one product.
How can I increase the ROI of my product videos on LinkedIn?
Casting talent may increase production costs, but it’s worth it. Videos that include people generate 1.5x more revenue.
How can I grow awareness of a new product launch on YouTube?
Take inspiration from your competitors’ best performing videos: include children and choose live-action instead of animation.
How can I maximize engagement with my Facebook content surrounding the NFL Draft?
Use game highlights to capture viewers. Videos with game highlights get 6x more attention than those with player interviews.
We combine machine learning with human assurance to understand all the relevant attributes in your video, frame-by-frame.
“Best practices” are great, but they might not deliver every time. We conduct ML-powered custom analysis for your brand and target audience to discover the details that impact performance.
Turn data into action with specific insights to boost the effectiveness of your video content and strategy.
With the Facebook and Instagram content landscape more saturated than ever before, marketers need to finetune their creative to capture attention and drive conversions. But choosing which creative elements to double-down on can feel like a bit of a guessing game. To help advertisers make data-backed creative decisions in their video ads, QuickFrame analyzed nearly 700,000 video ads published on Facebook and Instagram in Q3 2020 to surface key creative trends and production recommendations across four key verticals.
U.S. consumers will spend about $710 billion on eComm this year—about 15% of total projected retail sales (an all-time high). With consumers taking their dollars online, your brand must have a dynamic digital presence that’s optimized for conversion. Whether you are fine-tuning or getting your eCommerce efforts off the ground, these creative trends will inform strategies across five major categories.
In the crowded Consumer Product Goods (CPG) space, every advantage helps. Using our Video Intelligence technology, we analyzed nearly 1,000 CPG videos from this past year to determine which aspects of brands’ videos drove audiences to watch and engage. How many of these elements do your brand's videos include?
Today’s consumers are paying attention to your sustainability strategy. But how can you make sure your message inspires audiences, instead of accidentally turning them off? Utilizing our Video Intelligence technology, a machine learning-powered content analytics tool, we’ve surfaced the three most effective principles for communicating your commitment to sustainability.
Karina Delaine, Senior Content Marketing Manager
We’ve been working with QuickFrame since 2016. Since then the relationship has evolved and strengthened our creative tremendously. Freshpet is now able to turn over more projects, more regularly in a fraction of the time. We have dabbled in many different video styles at this point, A/B tested different strategies and pushed ourselves creatively with hilarious pieces of content. It’s a unique partnership and we’re grateful to have access to a diverse network when we need it most, which is often.
Antonia Rubell, Senior Growth Marketing Manager
QuickFrame is one of the few creative platforms we have partnered with that can keep up with the speed and scale that testing on Facebook demands. With our methodical learning roadmap and quick creation of new videos every week, we were able to see significant improvements in CPA and fascinating insights to guide future creatives in just 5 weeks.
Martie Kuzzy, Performance Marketing Manager
We’ve had a great experience with QuickFrame! We hired QuickFrame to help create video content that would drive efficient conversions, they stepped in and made the process incredibly easy! They’re fast, cost-efficient, innovative with their testing ideas, and great to work with. We’ve been very impressed with the entire experience, especially performance.
Jil Shah, Direct to Consumer Lead
The Quickframe team is always a pleasure to work with. They jump into action immediately, and are dedicated to getting the content to be exactly what is needed. I also appreciate the speed and flexibility they provide - could not have hit deadlines without them!
Emily Zwerner, Director of E-commerce
With a condensed timeline, we were able to send QuickFrame our brand style guide and existing creative assets and they quickly turned around a video that brought those static assets to life with site, sound and motion. We met our deadline with the retailer and liked the video enough that we added it to other retailer product pages as well, improving our content quality score across .com partners.
Hailey Pink, Director of Acquisition Marketing, Stance
QuickFrame has been great to work with, they make the entire creative process easy. It has felt as though they are a part of our in-office team and the results have been great.
Dale Sperling, CMO
By working with QuickFrame, we've been able to use creative as a driver of campaign performance optimization. We've done some of our most innovative and best performing creative with QuickFrame. Their speed and cost has been an important ingredient in our A/B testing methodology, and we see them as a consistent and scalable partner for improving our CAC overall.
Tim Kurtz, Director of User Acquisition
QuickFrame has been an amazing partner to help us scale creative production to drive increased user acquisition performance across OTT. At this stage of our company, trying to manage creative production in-house would be almost impossible.