How Does the LinkedIn Algorithm Work in 2024?

Every social media site you use has its own way of trying to keep you glued to its platform — and your favorite business-focused platform is no exception. The LinkedIn algorithm helps showcase the content you want to see, so users spend more time engaging, interacting, and posting on the platform. LinkedIn has more than 1 billion members in more than 200 countries users worldwide, providing a broad audience to receive your content. 

Here, we’ll explore more about how the LinkedIn algorithm works and how you can use it to get your content in front of the right audience. 

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What Is the LinkedIn Algorithm?

The LinkedIn algorithm, similar to other platforms’ algorithms, is a formula that works to provide users with a relevant experience on the site. More specifically, the algorithm seeks to match content on its feed with users who might find it interesting based on their connections, likes, and interests. 

Related: How Do Social Media Algorithms Work?

How Does the LinkedIn Algorithm Work?

When you share a post, LinkedIn first uses dozens of inputs to determine if it falls into one of three categories:

• Spam, which may be inappropriate or otherwise irrelevant to the platform. 
• Low-quality content, which may be of limited interest to other LinkedIn users. 
• High-quality content, which may be valuable content that incorporates strong keywords, tags the people or brands involved, and utilizes relevant keywords. 

After the initial sorting process, LinkedIn’s algorithm decides how widely to circulate your post. First, it shows your post to a few of your followers. If they respond — engaging via comments, likes, or shares — LinkedIn will distribute it more widely. 

Learn More: When Is the Best Time To Post on LinkedIn?

LinkedIn Feed Algorithm

Now that we’ve covered the basics of the algorithm, let’s dive into some of the details. 

Inventory

LinkedIn has access to seemingly endless posts created by users all around the world. This collection of posts is referred to as the inventory. 

The algorithm flips through the inventory to find the right posts for the right users. For example, it might show you post A instead of post B because you interacted with the poster of post A within the last week.

Signals

“Signals” are the cues and data points the algorithm uses to determine whether a piece of content is relevant to someone or not. They may include factors like:

• How often you have interacted with someone else in the past (like mentioned in the example above). 
• Whether this content relates directly to your other interests.
• If this content meshes with your recent searches, likes, and interactions.

Predictions

Social media algorithms make future determinations based on your past activity. These predictions get increasingly refined as you engage with, share, ignore, or mute different posts.

Relevance

With a user base made mainly of working professionals between the ages of 25 to 34, LinkedIn wants to ensure these people — in general — have an effective experience on the platform. 

If LinkedIn shares content with you and you’re not following the person who posted it, chances are it’s because the algorithm has determined the content is relevant to your job search or other posts you have engaged with that are relevant to your industry and stated interests. 

You may receive suggestions like “others with similar interests are following this person.” Your engagement with these users will both help determine your future recommendations and increase their reach. 

10 Tips To Rank Your LinkedIn Videos and Get More Views

In general, videos are more likely to garner interest than text or graphics posts alone. And, due to LinkedIn’s professional focus, video production is the most effective way to engage viewers on the platform. In our fast-paced world, many working professionals want the most effective way to consume content, and video often meets this need. 

Here are some tips to help you get even more out of the LinkedIn algorithm with your video marketing and LinkedIn marketing efforts.

Tip #1: Share Relevant Content 

As described above, LinkedIn’s algorithm prioritizes content that’s relevant to what’s going on in the world or the job market. If other users are talking about it or it has been on your mind, it might be a relevant topic for your business to consider discussing on the platform. You can use LinkedIn analytics to get a sense of what’s trending and see how to match those topics to your product or brand. 

Additionally, you can check out competitors’ posts to see what’s working for them. You’ll also want to be aware of broader trends in B2B marketing video so you can create appealing video content. 

Tip #2: Be Concise

Similar to other social networks, you’ll want to be as concise as possible. This is critical for your LinkedIn marketing strategy. Since people are looking for an efficient way to get information, make sure your text and video posts alike are only as long as they need to be. 

Tip #3: Be Entertaining

LinkedIn tends toward the informative, but users are scrolling through it looking for entertainment and insight, too. Utilize high-quality visuals, motion graphics, and more to stand out from the crowd and successfully connect with your audience.

Tip #4: Time Your Posts Intelligently

With the LinkedIn algorithm, you’ll want to get engagement relatively quickly when you post the content. Of course, what you post also factors into the equation, but if you post at an off-hour when your target audience isn’t checking their feed, you may sink your engagement before it’s had a chance. 

Tip #5: Share Native Content

Native content refers to content that feels as though it was created organically for a platform. For example, a TikTok video would look out of place on LinkedIn (and vice versa). 

Each platform has its own social media video specs you need to follow. Since you will likely be creating content for a number of social media platforms, you need to familiarize yourself with these specs. This allows you to create content that feels unique to the platform and in line with what the audience wants to see. 

Tip #6: Sponsor Content

Purchasing LinkedIn ads is one of the fastest ways to gain traction on the platform. Of course, you’ll also need an organic presence alongside it, but this helps you become a regular fixture in users’ feeds. Once they click on your post and are engaged, they may end up becoming followers — and even if they don’t, you have a chance to make an impact if they continue interacting with your posts. 

Tip #7: Don’t Post Spam 

Spam comes in many different forms, but some general rules to follow include: 

• Don’t post the same content over and over again. 
• Don’t post inappropriate or irrelevant content. 
• Don’t excessively share content. 

Tip #8: Engage with Other Users

You need to connect with your audience to keep them interested in your content and, most importantly, your brand. 

To engage your audience, you’ll want to share effective video content, use polls, pose questions in the comment sections, and more. This engagement boosts your standing with the LinkedIn algorithm.

Tip #9: Use Your Network

Through engagement, you can build a reliable network of relevant industry professionals who are eager to interact with your content. This will help your position in the LinkedIn algorithm, therefore helping you reach more people. 

Tip #10: Be Authentic 

LinkedIn users are, like a majority of consumers, eager to get to know a brand. To provide this authenticity on social media, you’ll want to utilize different types of video and written content to tell stories only your brand can tell. You want to show your audience that you can think differently while delivering substantive content. 

Make LinkedIn Videos at Scale

Cultivating the support of the LinkedIn algorithm takes a lot of effort — but you don’t have to manage it all alone. 

At QuickFrame, we’re experts on the trends, ad specs, and LinkedIn algorithm cues to help your brand stand out. No matter your objective, our end-to-end video production platform can connect you with a video maker who is ready to make the video you need to grow your business. 

Ready to get started? Contact us today. 

LinkedIn Algorithm: Final Thoughts

LinkedIn and other social media sites use algorithms to filter and winnow their content, but at the end of the day, they’re not particularly mysterious. With knowledge about the platform, its users, and the LinkedIn video ad specs, you can produce content LinkedIn users want to see!