Video Marketing Creatives We Love (July 2021)
Keeping up with the latest video marketing trends is difficult. And in a content landscape that moves faster and is more crowded than ever before, making sure your creatives are captivating and fresh is a must.
To stimulate your creative brainstorming, we’re rounding up some of our favorite videos we recently enabled brands to create across an array of industries and use cases. This month we’re featuring videos on thought-leadership in the CPG space, product spotlights for booming industries, and an example of how dynamic animation can inject exciting energy into a corporate communications video!
Learn More: Social Media Video Ad Specs & Placements Guide
Educational Video for CPG
Freshpet
The Goal.
American pet food company Freshpet is making 2021 a defining moment for the company as they take a public stance against the health risks of kibble. This is a massive campaign that they’ve launched in tandem with their other partners and QuickFrame. This video acts as the introduction to the campaign, calling out other brands and explaining why they are taking this strong position.
The Process.
QuickFrame kicked off the project by curating a list of makers, gathering pitches, and then presenting to Freshpet’s team. They chose an incredible full-service animation house in Latvia to bring their message alive. A large chunk of the schedule (almost 4 weeks!) was spent doing thorough pre-production, writing scripts, storyboarding, and character design. As rewrites occurred, and visuals evolved, the team remained agile to stay on target. With an exhaustive planning phase, post-production was relatively quick, and after a tight one week turnaround, Freshpet had finished assets and cut downs they could run on social media.
SEE THE WHOLE STORY: Learn more about what Freshpet gained from partnering with QuickFrame
Why We Love It.
Freshpet has been a leader in the CPG pet food industry for the last 15 years. With this campaign, they continue positioning themselves as expert thought-leaders not just through their top-line products, but by directly challenging the status quo, demanding healthier alternatives to a type of food many pet owners still use. While this video does not explicitly promote a specific product, they still inspire the viewer to want to learn more about their offerings.
Performance Marketing Product Spotlight
Ten Thousand
The Goal.
Ten Thousand came to QuickFrame with a specific goal in mind: lowering their CPA on Facebook and Instagram. To do this, they wanted to showcase their products being used in multiple different activities, which meant enacting a multivariate testing plan.
SEE MORE: Using QuickFrame for Iterative Performance Marketing
The Process.
With a Performance Marketing focus, Ten Thousand understood the best way to attain their goal was to create multiple videos showcasing different products, value props, and on-screen talent. Uniquely, Ten Thousand was able to feature their own athletic ambassadors to demonstrate the effectiveness of their product line. This end-to-end was accomplished in a quick turnaround, with two weeks spent in pre-production, and only five days in post.
Why We Love It.
Ten Thousand describes themselves as the “world’s best men’s training gear,” so it’s no surprise that their product is front and center in this spotlight. While it doesn’t take a pointed focus on how the pandemic changed our workout routines, Ten Thousand sets their ads action in an open-air environment to inspire relatability after a year of at-home workouts.
Animated Corporate Communications Video
Facebook
The Goal.
Facebook came to QuickFrame with the goal of producing videos promoting their partnership with Major League Hacking (MLH), an annual program that teaches students the basics of coding by allowing them to work on open-source projects. MLH is a great introduction to the world of coding, how open-source projects work, and Facebook wanted to bake that message into this piece of educational content.
The Process.
Facebook had a general idea of what they wanted their script to say, but they empowered QuickFrame and our maker network to handle the bulk of the creative concepting based on information about the programs and materials provided. Working with one of our premiere animation partners in London, our makers produced all of the elements, from scripting to storyboards.
Why We Love It.
The future workforce is going to be made up of coders, so we love that Facebook is trying to make coding education accessible to students from all walks of life. The video also touches on why open-source is important, positioning Facebook as a thought-leader in this space. Visually, the animation is instantly engaging with dynamic graphics that make technical information feel exciting.
GET MORE TIPS: Scaling Your Video Content: A Guide to Modernizing Operations to Increase ROI
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