4 Ways to Repurpose Assets for Video Marketing

Continuing to publish a steady stream of content to keep your core audience engaged is vital, yet producing new content to invigorate a video marketing strategy can sometimes be challenging. Live-action production or net-new animation may not always be in the cards, especially when due to budget or time constraints. Instead, you can find post-production solutions that reimagine the assets you already have in your library.

These solutions are cost-effective and can put new finished assets in your hands quickly. And with the flexibility of the post-production workflow, you have virtually limitless opportunities to delight your audience and keep your brand relevant.

Here are four ways to repurpose existing content for your video marketing efforts.

Learn More: Social Media Video Ad Specs & Placements Guide

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How To Repurpose Existing Assets to Create New Video Marketing Content

1. Animated Text

Animated text livens up still images or videos while giving you a ton of control over your messaging. A/B testing is key to finding what is resonating with your audience. Repurposing assets with animated text is simple and quick, giving you the flexibility and agility you need to test and iterate. It’s also a great way to infuse stock photos or videos with your brand when creating foundational assets is not possible.

2. Animated Graphics

Adding well-executed animated graphics to videos can be transformative for your content. Animation is incredibly flexible, given the many animation styles available. Mixing media (e.g., live action and animation) also adds an eye-catching quality to the finished piece, helping your video stand out no matter what platform it runs on.

Related: How to Turn Photos into Video Ads That Stand Out

3. Motion Design

This is perhaps the least familiar repurposing tool. Motion design takes photos and brings them to life. Motion design can be incorporated into any deliverable, but it’s particularly successful on social media, within your e-commerce features, and on your website. You can easily make your products stand out without dealing with the logistics of organizing a live-action shoot by taking existing product photography and implementing motion design.

4. Cut Existing Video for New Platforms

As video marketing (and video content in general) continues to grow in popularity, your brand needs to keep up with demand. Over the last five years, video platforms have seen significant growth, especially social media and CTV/OTT advertising.

Any video creative you already have in your asset library can be cut for new platforms. You can optimize the length, change the aspect ratio, and tailor messaging for specific audiences. Additionally, you can combine several other pieces of content into one made-for-TV video, just like Dorado did in this example. 

Discover inspiration for your next video on Made with QuickFrame.

Repurposed Video Marketing Assets: The Takeaway

Refreshing and repurposing video creative using your existing assets can be incredibly simple — with the help of the right people. At QuickFrame, we have a network of video makers and production teams who are ready to meet your post-production needs. Learn more about the QuickFrame Maker community today. 

Free download: The Ultimate Guide to Video Marketing for Brands