Video Marketing Creatives We Love (Best of 2020)
Keeping up with the latest video marketing trends is difficult. And in a content landscape that moves faster and is more crowded than ever before, making sure your creatives are captivating and fresh is a must.
To stimulate your creative brainstorming, we’re rounding up some of our favorite videos we made this year across an array of industries and use cases. 2020 was a roller-coaster (to say the least) but there’s no doubt that video helped us stay connected in a socially distanced world.
Learn More: Social Media Video Ad Specs & Placements Guide
PRODUCT LAUNCH & ECOMMERCE VIDEO
COLGATE
The Goal.
Longtime partner Colgate was gearing up to launch an exciting new product—swish—and they knew they could make a splash with video. Targeting a millennial and sustainability-minded consumer, Colgate wanted the creatives to feel fresh while highlighting key value propositions.
The Process.
Having worked with Colgate for several years across multiple teams, QuickFrame intuitively knew what style and feel would resonate most with the target audience while staying true to the brand. QuickFrame tapped a Seattle-based 3D-animator in our network to highlight the product’s aluminum packaging and natural ingredients. To support the product launch across multiple channels, QuickFrame produced dynamic videos and display banner ads to increase brand awareness and drive CTR on digital, social, and Target.com—Colgate’s eCommerce partner.
Why We Love It.
The forever-recyclable packaging of Colgate swish is unique to the market. Because of a multi-year partnership with Colgate, QuickFrame was able to immediately understand the new direction the brand wanted to take with this product and then translate it into creative that felt new, yet still brand-aligned. With eComm set to dominate retail in 2021, video will be vital to your marketing toolkit as you work to capture attention and drive conversions across the entire eCommerce customer journey.
SEE ALL THE TRENDS: Top Video Marketing Trends for 2021
PERFORMANCE MARKETING TESTING PLAN
DoorDash
The Goal.
DoorDash needed to quickly scale their social acquisition with high-quality, platform-specific, and on-brand performance video ads.
The Process.
After a streamlined briefing process designed to distill brand identity and creative direction from the very start, QuickFrame crafted a performance marketing testing plan to target DoorDash’s audiences and objectives with various creative concepts. We conducted a live action shoot in L.A. and then produced 75 video assets over a 2-month campaign while rigorously tracking every production and post-production detail to surface exactly what worked.
Why We Love It.
Let’s be real—we all became pros at ordering in this year. With a structured performance testing plan and an efficient production strategy, DoorDash was able to affordably test a wide array of creative concepts and video styles (e.g., live action, animation, UGC) to meet the moment and zero-in on exactly what worked best at driving KPIs on every platform they ran on.
EYE-CATCHING HOLIDAY SOCIAL MEDIA VIDEOS
Mars Candy
The Goal.
To kick-off summer festivity with a bang, Mars Candy wanted eye-catching creatives to promote the Red, White, and Blue Mix of their M&Ms and Skittles products across YouTube, Facebook, Instagram, and Snapchat.
The Process.
QuickFrame heard eye-catching and immediately pitched stop-motion animation, which Mars loved. A California-based production company executed two different concepts to produce 8 deliverables in various aspect ratios for Mars to use across various social media platforms.
Why We Love It.
This past summer was far from normal, but Mars Candy recognized that consumers would be craving some familiarity. By putting their product front-and-center and leaning on seasonal imagery and exciting visuals, QuickFrame was able to help Mars strike the perfect balance of nostalgia and cool.
NARRATIVE ANIMATED VIDEO PRODUCTION
ABC
The Goal.
ABC had just 2 weeks to produce a video for an hour-long Juneteenth TV special and knew QuickFrame could deliver.
The Process.
After working with ABC on an educational segment for Good Morning America, QuickFrame had a good sense of the creative direction ABC wanted to take with this project. With a script written and voiceover by Whoopi Goldberg recorded, a Poland-based QuickFrame production company got to work using an animation style that relied solely on stock footage and historical photography.
Why We Love It.
In a year where protests against systemic racism took over the United States, QuickFrame was honored to help celebrate Juneteenth by cataloguing the day’s historical significance through video. ABC’s stylistic approach to this project showcases the narrative power and versatility that stock photography can have when it’s paired with expert storytelling and animation.
QUICK-TURN UGC BRAND MESSAGING
Uber
https://youtu.be/0aXGjN2omDM
The Goal.
COVID-19 forced virtually every brand to pivot this year and many needed to communicate changes to busienss operations quickly. With people at the center of their business, Uber needed a video for TV, OTT/CTV ads, and YouTube that encouraged mask wearing and informed drivers and riders of their new mask policy.
The Process.
Everyday people are the core of what makes Uber run, so QuickFrame took a UGC approach to this project, filming regular people across the globe. QuickFrame sourced talent and directed them remotely to capture the many faces (and masks) of Uber’s audience.
Why We Love It.
In a year that often felt isolating and lonely, Uber’s mask policy messaging leaned on community and togetherness. It was clearly a message that resonated with wide audiences—the video garnered over 12 million views on YouTube.
ANIMATED EXPLAINERS
CBRE
The Goal.
CBRE—the largest commercial real estate services company in the world—needed to introduce a new lending program to prospects and clients. To highlight the modernity of the application process, CBRE wanted an animated explainer for its website and social that focused on the quick and intuitive nature of its digital platform.
The Process.
QuickFrame took CBRE’s brand book and visual inspirations and fleshed out the concept, delivering full storyboards and character design recommendations. After CBRE signed off on the direction, a Buenos Aires-based animation studio in QuickFrame’s network went to work, turning around 6 deliverables in two aspect ratios in just 3.5 weeks.
Why We Love It.
Animated explainers are the perfect format to simply convey platforms and processes that can be otherwise confusing to demonstrate. The flexibility of animation allows you to strike the right visual style that aligns with your brand and objectives.
COVID-ERA LIVE ACTION PRODUCTION
PIERRE FABRE
The Goal.
French pharmaceutical and dermocosmetics group Pierre Fabre needed new creatives for social and eCommerce across product lines for two brands: Avėne and Klorane. Pierre Fabre wanted to show the products in use, necessitating a live action production in July in the midst of COVID-19 pandemic restrictions.
The Process.
After getting objectives, concepts, and copy, QuickFrame got to work casting talent, putting together storyboards, and organizing a shoot in NYC. To comply with all local production restrictions, we put together a COVID-19 safety plan to keep talent, crew, and clients safe on set. Working efficiently, QuickFrame captured all of the footage needed for 33 deliverables across two brands in a single shoot.
Why We Love It.
With the course out of the pandemic being an uncertain one, you need to be prepared to handle localized restrictions that may impact your production plans. Because QuickFrame’s maker network is global, we can maintain live action production for clients—regardless of their home base.
In 2021, agility will be key. Building up a live action asset library—as Pierre Fabre did for two brands in a single QuickFrame shoot—allows you to leverage post-production techniques (e.g., editing, text treatment, motion graphics) to produce videos for any objective that are topical and relevant.
KEEP READING: Top Video Marketing Trends for 2021
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