Reddit Video Ad Specs & Placements Guide for 2023
After its start in 2005, Reddit has become a huge digital gathering space for people to find communities. With the right Reddit video ad specs, you can reach and engage with your target audience.
From ethics to pets, you can find just about every topic imaginable (and even some you never would have thought of) on the platform. In addition to the main front page of Reddit, you can also find topics divided into different forums, called Subreddits.
While many people debate if Reddit is technically a social media platform or not (yes—there’s a Subreddit for that, too), it has all the key features of one. The platform allows you to share photos, trending videos, and text posts, comment on others’ posts, and up (like) or down (dislike) vote content. At its core, Reddit is a digital platform that brings users together based on shared interests.
No matter your business or industry, there’s a space for your brand to advertise on the platform. Here, we’ll discuss Reddit ad sizes and how to make the most of your video marketing campaign:
Benefits of Reddit Video Marketing
Did you know 77% of Reddit users regularly visit video-specific websites? Use this opportunity to provide this audience with the content they want, on a platform they already use. The benefits of video marketing on Reddit allows you to:
- Reach a wide audience. In May 2022, Reddit users visited the platform 1.7 billion times. With so many visits to the site, your brand has a significant opportunity to reach current and potential customers.
- Target interested users. Some of the Subreddits are niche. From communities built around specific TV shows to those dedicated to paper crafts, these groups are incredible ways to reach audience members who are more likely to be interested in your business or products.
- Catch their attention. Video marketing on Reddit allows your brand to stand out against the platform’s traditional text posts. With the right creative, you can catch your audience’s attention, showcase your products, and drive more visitors to your site.
According to Statista, 65% of users access the platform every day. Plus, 54% of users frequently share posts from other users or brands, which means you have the chance for organic growth, in addition to your paid marketing efforts.
Reddit Video Ad Specs & Placements
What size are Reddit ads? Can you run video ads on Reddit? How long can videos be on Reddit? This section will answer these questions about Reddit video ad specs and more.
While Reddit video advertising hasn’t been around for long, it’s still a great way to connect with your audience. As a discovery and search hub with a wide array of users, Reddit may be the right platform for your brand to drive conversions with high-intent users through social media video marketing.
When it comes to Reddit video ad sizes, there is only one main ad placement available: the Promoted Post. There are additional Takeover ad units available (where your brand can own a community or page for a period of time), but the specs for those units are identical to that of the Promoted Post.
Reddit Promoted Video Post
Promoted Posts appear in the feed and support video ads. Videos auto-play and can feature an optional CTA.
Video Ad Specs
- Aspect ratio: 1:1, 4:5, 4:3, or 16:9
- Max file size: 1GB
- Video length: 5 to 30 seconds recommended, but your video ad can be up to 15 minutes long
- Frame rate: Up to 30fps
- File formats: .mp4 or .mov
- Supporting copy: Your post’s headline is limited to 300 characters
Making Reddit Videos at Scale
While Reddit might not be the first platform to come to mind, adding it to your video marketing strategy can help you reach your audience and grow your business. But, creating videos for several platforms can be difficult, especially when each of the video types has different requirements.
That’s where we come in! At QuickFrame by MNTN, we connect businesses like yours to top creators and video production teams from around the world to help you produce high-quality videos for every objective and platform. Visit Made With QuickFrame to see what we can help you create using our intelligent video production platform!
Reddit Ad Sizes: Final Thoughts
No matter what your audience is interested in, there’s a digital community for them on Reddit. And, with video advertisements, your brand has the opportunity to stand out among the platform’s text posts and give users the content they want to see.
With the right Reddit video ad specs, you can effectively utilize the platform to meet your marketing goals.
Need help with other networks? Check out our complete Social Media Video Ad Specs & Placements Guide
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