Video Ad Creative We Can’t Stop Thinking About | February 2023
At QuickFrame, we put a high premium on ad creative. You can have the most cutting-edge product on the market, but if your video ads aren’t actively grabbing attention, you’re going to have a hard time turning passive prospects into passionate consumers.
That’s why each month we’ll round up a selection of the best ad creative we’ve recently enabled brands to create to help you generate concepts for future campaigns!
Who needs to schedule an hours-long creative brainstorming session when you can just watch some videos?
Dive into this month’s top picks.
Algolia
Need video specs for Social platforms? Social Media Video Ad Specs & Placements Guide
Anatomy of the Video
- Style: Short-form Ad
- Industry: B2B
- Platform: LinkedIn
- Elements: Animations, background music, on-screen text and statistics
- Objective: Acquisition and Product Marketing
- Turnaround: 6 weeks
Analysis of the Creative
At QuickFrame, we truly believe B2B video content can be fun—and this Algolia ad is the perfect example!
With energetic background music and engaging animations, this content is a great way to stand out and connect with potential clients. Remember: even with B2B, we’re not really speaking to the business; we’re talking to the people who work there!
Once the on-screen text catches your attention and the engaging animations guide you through the video production, Algolia provides their value propositions and critical statistics to prove the worth of the services. With this combination, they’re inspiring people to level up their website’s search features. And, while leveling up can’t technically be quantified, this video creates a positive emotional response and inspires folks to take action. To bring it all together, they use a direct CTA to provide viewers with a website to visit—and an offer for a complimentary site audit.
With this engaging 30-second ad, Algolia combines catchy music, enjoyable animations, and relevant statistics to drive an uplifting emotional response and interest in their brand.
Malin+Goetz
Anatomy of the Video
- Style: Product Spotlight
- Industry: Beauty
- Platform: eCommerce Site and Social Media
- Elements: On-screen text, product images, product application
- Objective: eCommerce and Product Marketing
- Turnaround: 8 weeks
Analysis of the Creative
In this Malin+Goetz video ad, one of the essential aspects is effective branding, which is found throughout the entire video.
They start and end the video with their logo and tagline, creating a bookend of branding. But it doesn’t end there. Throughout the entire runtime, they utilize calm but upbeat music and a clean, vibrant aesthetic, which are key elements of their branding. By clearly using these elements, they’re helping viewers make (and retain) the connection between their branding and their products.
While this video is a product spotlight, it includes additional elements to show viewers how to use the product and the benefits it can provide–making it a kind of incognito product demo as well. They also show off their knowledge of their audience by highlighting values they know are important to them, including the fact that the products are vegan and cruelty-free.
Overall, these elements come together to create an effective product spotlight video for Malin+Goetz’s moisturizer while also effectively promoting the brand.
Not Your Mother’s
Need video specs for CTV platforms? Your Guide to Connected TV Video Ad Specs
Anatomy of the Video
- Style: Testimonial
- Industry: Beauty
- Platform: TikTok
- Elements: On-screen text, personal experience, product application, voiceover
- Objective: eCommerce and Brand Marketing
- Turnaround: 3 weeks
Analysis of the Creative
This testimonial video is a fun and engaging way for Not Your Mother’s to show off their newest products.
Similar to the Malin+Goetz example, this ad combines elements from several different video types to create effective content. While this testimonial could just feature the actor speaking to the camera, they have gone even further. To make a more powerful impact, they’ve shown how the product works—and what the outcome can look like!
While they might not state it directly, it’s also clear Not Your Mother’s has updated their social media video strategy to reach their target audience. How do we know this? They’ve crafted this—and other videos in their campaign—in a 9:16 video format, which is perfect for TikTok, Snapchat, Instagram Reels, YouTube shorts, and other platforms.
This Not Your Mother’s testimonial video is an incredible way to showcase products, use cases, and benefits—all while inspiring social proof. Explore how your brand can use a similar strategy to combine elements from different video types into one thorough video.
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