Video Ad Creative We Can’t Stop Thinking About | January 2024
At QuickFrame, we put a high premium on ad creative. You can have the most cutting-edge product on the market, but if your video ads don’t sparkle, you’ll have a hard time turning passive prospects into passionate consumers.
That’s why, each month, we round up a selection of the best ad creative we’ve helped brands create to help you generate concepts for your future campaigns. (Who needs to schedule an hours-long creative brainstorming session when you can just watch some videos, ya know?)
Dive into this month’s top picks below.
Blue Cross Blue Shield of North Carolina
Anatomy of the Video
Style: UGC-Style Live Action
Industry: Health and Wellness
Elements: Branding, Familiar Video Call Formatting, On-Screen Text
Objective: Acquisition
Turnaround: 6 Weeks
Analysis of the Creative
This Blue Cross Blue Shield of North Carolina video opens with a video call format that’s familiar to most smartphone users (so, a lot of people). Since viewers know the associated sound and visuals, they’re more likely to stick around and see what’s next.
Insurance can be a tricky subject to discuss, so the brand uses this video to introduce it casually. Since they don’t want people to be stressed by the idea, they have an actor play a person who is relaxed and happy — thanks to their insurance choices.
Throughout this quick video, the two actors provide some essential information about the insurance options to help draw viewers in to learn more. Since the brand doesn’t want anyone to miss this information, they’ve provided on-screen captions in addition to the audio.
Blue Cross Blue Shield North Carolina also includes branding throughout the video. In addition to mentions of the brand in the script, the brand’s logo is visible on the screen at all times. Since there are seemingly unlimited insurance options, they want to make sure their name stays top of mind for potential customers.
For brands looking to create a similar social media video campaign, start by thinking about the user experience on smartphones and other devices. What relatable experiences can you recreate to capture your audience’s attention? Once you’ve figured out this element, explore how to include your brand in it. Maybe you’ll want to create a conversation setting (like this one), a text message exchange, or a demo.
The Bouqs Company
Anatomy of the Video
Style: UGC-Style Live Action
Industry: Home and Appliances
Platform: TV (CTV/OTT)
Elements: On-Screen Branding; Product Visuals; Value Propositions
Objective: Brand Marketing
Turnaround: 6 Weeks
Analysis of the Creative
The Bouqs Company uses this video ad to drive awareness of their brand, products, and flower subscription service. While it’s not a holiday-specific ad, it is focused on gift-giving, which is (of course) top of mind for customers during the holiday season, the beginning of the year, and as we approach Valentine’s Day.
With the compilation of various UGC-style live-action videos, the brand establishes social proof by showing several people enjoying the flowers. They even doubled down on growing this confidence by including the fact that they have over 30,000 5-star reviews. Plus, with on-screen text — including some of their value propositions — customers can understand what to expect. And when the actors in the UGC-style videos aren’t speaking, there’s a voiceover reiterating these points and leading viewers through the video production.
If you’re looking for a creative way to market your brand, consider experimenting with UGC-style content. By seeing lots of happy customers, viewers are more likely to give your brand a try. Plus, it gives you the opportunity to show off different use cases and customer demographics, which can engage multiple audience segments at the same time.
Need video specs for CTV platforms? Your Guide to Connected TV Video Ad Specs
Wish
Anatomy of the Video
Style: Live Action
Industry: Home and Appliances
Platform: TV (CTV/OTT)
Elements: On-Screen Branding; Value Propositions; Voiceover
Objective: Brand Marketing
Turnaround: 6 Weeks
Analysis of the Creative
In an effort to drive brand marketing with television advertising, Wish features two actors playing excited shoppers checking out the brand’s website. With some example products and a glimpse into the user experience, this ad drives interest while helping viewers understand what to expect.
With a hint of nostalgia — or, rather, things that are already cool again — this ad can get the attention of many different audiences. From a pink disco ball to a sparkly lava lamp to other home essentials, this ad draws in the audience with a variety of products. Then by using a clear CTA at the end of the video, Wish invites viewers to join in on the joy of shopping on their platform.
We really love this ad, and not just because we’ve got a bit of flair for the dramatic, too. While the actors’ enthusiasm might feel kind of silly at first, their exaggerated facial expressions and excitement still drive interest and leave viewers wondering, “What in the world are these people so happy about?”
If your brand wants to create an ad with the same energy, think about how you can exaggerate the joy your customers feel about your products or brand. While this idea won’t fit with every organization’s voice, it can be a creative idea to explore for the right video marketing campaigns.
Need video specs for Social platforms? Social Media Video Ad Specs & Placements Guide
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