Video Ad Creative We Can’t Stop Thinking About | March 2024
At QuickFrame, we put a high premium on ad creative. You can have the most cutting-edge product on the market, but if your video ads don’t sparkle, you’re going to have a hard time turning passive prospects into passionate consumers.
That’s why, each month, we round up a selection of the best ad creative we’ve helped brands create to help you generate concepts for your future campaigns. (Who needs to schedule an hours-long creative brainstorming session when you can just watch some videos, y’know?)
Dive into this month’s top picks below.
Need video specs for social platforms? Social Media Video Ad Specs & Placements Guide
COLAB
Anatomy of the Video
Style: User-Generated Content
Industry: Beauty
Platform: TikTok
Elements: Background Music, On-Screen Text, Product Visual
Objective: Brand Marketing
Turnaround: 3-4 Weeks
Analysis of the Creative
This quick but impactful ad caught our attention. With the perfect location — what better way to advertise beach waves than at the beach? — and effective product visuals, this ad looks more like a native TikTok than an ad, allowing viewers to feel like they watched a video made by a friend. Plus, we love the catchy background music that can hook viewers’ attention and keep them engaged.
When you’re prepping for your next video production, consider how your brand can simplify the video process. This ad is clear, quick, and effective. While it might not be right for every viewer, simple videos can drive high levels of engagement with certain audiences.
Panera
Anatomy of the Video
Style: User-Generated Content
Industry: Food and Beverage
Platform: TikTok
Elements: Multiple Locations, Product Visuals, Promo Code
Objective: Acquisition
Turnaround: 2-3 Weeks
Analysis of the Creative
This Panera ad caught our attention for a few reasons. First, the video takes us on a journey. This is a great way to engage viewers, even if that journey is as simple as picking up a meal from Panera. Second, the actor brings an authentic energy to the video. Their personality shines through, inciting interest and excitement from viewers, too.
Whether viewers are Panera regulars or are trying it for the first time, this ad can resonate with a few different audiences, driving brand awareness, repeat visits, and new customers. Before you tackle your next video production, make sure you outline your goals and KPIs. With this information in mind throughout the process, you’ll be able to make purpose-built creative for your various audiences and objectives.
Need video specs for CTV platforms? Your Guide to Connected TV Video Ad Specs
National Academy of Sports Medicine
Anatomy of the Video
Style: Live Action
Industry: Health and Wellness
Platform: Connected TV (CTV)
Elements: Clear CTA, On-Screen Branding, Voiceover
Objective: Brand Marketing
Turnaround: 6-8 Weeks
Analysis of the Creative
The National Academy of Sports Medicine (NASM) lies at the intersection of education and health, and this ad speaks clearly to their audience. Similar to the Panera ad, this caught our attention because of the engaging experience. With several different locations, the ad guides the viewer through the scenes, following the actors. And the voiceover guides you through the content, ensuring you have context for what’s going on, even if you haven’t been in this exact situation before.
We also love this ad because it’s clear the brand knows their audience. They understand different coaches have different lifestyles, aspirations, and clients, so they make sure to point out the different options available to them — even in this 30-second ad.
If you’d like to create a similar connection with your audience, see how you can use relevant information about your brand to catch their attention. For the education industry, you can use the interests of your students — similar to what NASM did — to showcase different programs.
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