What To Include in Your 2024 Video Marketing Strategy
It’s finally 2024, which means it’s time to execute your new marketing plan. Since 244.4 million people in the U.S. watch videos regularly, we hope your strategy includes a well-crafted plan for video marketing.
As you finalize the details of your plan, here are some critical elements to include in your 2024 video marketing strategy:
10 Video Marketing Strategy Must-Haves
As streaming platforms, social networks, and other content providers jockey for position, video marketing continues to evolve for both advertisers and consumers. While your strategy needs to remain flexible enough to accommodate those changes, there are certain elements that will need to be considered throughout 2024 to execute your video production planning successfully.
1. The Video Production Process
You could spend all of your time making videos, but you’re running a business, and your marketing team is probably also spending time on other activities. While you don’t have to be a video pro, dedicating time to understanding the stages of video production will make your video production team more efficient.
Dedicating time to researching each step in the video production process will help you provide the materials and information needed to produce effective content for your audience.
2. Your Goals and KPIs
Your video marketing strategy should align with your overall business goals. The goal of building brand awareness will inform which channels you choose to distribute videos. It will also help you incorporate the benefits of your product or service into your video content to boost the impact of your campaigns.
On the other hand, if you want to maximize your return on investment, you might concentrate on the production and editing processes to optimize each video for its respective channel.
Once you’ve set your goals, make a list of key performance indicators (KPIs) and metrics you want to use to evaluate your success throughout the year.
3. A Realistic Budget
In a perfect world, we’d all have unlimited marketing dollars available to produce big-budget videos. But if you’re like most marketing teams, you might be tasked with stretching your budget, especially when it comes to end-of-year campaigns.
When planning your 2024 video marketing strategy, review your top-performing platforms of 2023 and see how you can effectively allocate budget to each one. Once you have a video strategy for each channel, you can plan your production budget. Throughout the year, you’ll be able to create more granular budgets for each project and channel. This helps to ensure your marketing budget is optimized throughout the year — and every dollar is well spent.
Even during times of economic uncertainty, it’s essential to maintain your marketing spend. By providing your team with resources, you’ll be able to keep new revenue coming into your business.
4. Project Timelines
A successful video marketing strategy lays out this process from beginning to end for each video. Planning in advance will help you stick to your campaign schedules and allow you to launch each campaign on time. You don’t want to be scrambling to find props and sets for seasonal campaigns because you waited until the last minute.
Each piece of video marketing content has five stages before consumers see the final product:
By crafting timelines and planning out your productions, you’ll be able to ensure each one runs as smoothly as possible. Plus, you can learn throughout the process and optimize your process. After each production, create a list of things you want to make sure you do next time, things to avoid, and other relevant details.
5. Which Channels You Want To Use
Each platform has its own tactics for successfully engaging an audience, so make sure you know which platforms you want to use before you start creating content. This will help ensure you create videos in the right aspect ratios and maintain other video ad spec requirements across platforms while telling an in-depth story. For example, your social media video marketing strategies will differ from your CTV strategies depending on audience preferences and platform requirements.
6. Current Marketing Data
Historical data will help inform your marketing strategy. So how do you make data work for you? Analyze key metrics and creative variables as a launching point for future campaigns. Data from the previous year will show you what’s working and what isn’t with your video content.
With this information in hand, you can adjust your strategy to align with your 2024 goals. If this is your first foray into video marketing, you can still use market research and other data points to understand your audience and inform your video content.
7. Your Target Audience
Knowing your target audience is the key to everything, from your video scripts and other creative aspects to the channels you use to launch each campaign. Each piece of video content should be directed toward the people who want to watch.
Every segment of your audience has different goals, lifestyles, and interests. It’s important to understand how to communicate your message to each segment and to your broader audience as a whole. For example, Gen Z is more likely to respond to brands that successfully interact with them and create a community. If brands try to only push a rigid selling process, Gen Z is more likely to look for competitors who create a more engaged customer experience.
8. The Messages You Want To Convey
It’s no longer enough to tell customers to buy your product. Customers are inundated with ads all day, and they know you want to sell to them. So you’ve got to take a step back and understand what your customers want to know. Do they want more insight into your brand? Or more information about your values? In your video marketing strategy, plan out what you want to say in each campaign to deliver a stronger message that impacts your target audience.
9. Video Styles
Although your videos need to fit in and look native on each platform, you also want them to stand out from the rest. With so much content floating around the internet and the airwaves, it can be hard to develop a unique style.
Consider various video marketing styles, such as animated explainer videos or user-generated content, as you look for inspiration to find what works best for you and your business. Whether you want to use animated explainer videos or user-generated content, it’s important to consider different styles and video marketing examples and find what expresses your business’s unique personality best before you begin creating and implementing your video marketing strategies.
10. External Resources
You may be working with a top-tier marketing team, but there may still be gaps in knowledge and skills. And with content being created faster than ever, companies are feeling the need for speed in video marketing. So, what can you do to satisfy this need?
See what external resources are available to help fill in these gaps. Since you need to post consistently to engage your audience, time is of the essence. Working with a team of creatives who understand the nuances of each platform to optimize each video will help you execute a high-quality video marketing strategy.
Elevate Your 2024 Video Marketing Strategy With QuickFrame
Once you’ve developed your 2024 video marketing strategy, get some help executing it. Seeing your vision laid out on paper can be exciting, but it may also get overwhelming.
Luckily, you’re not alone. QuickFrame, an industry-leading intelligent video production platform, is here to help! Whether you’re interested in highlighting your products or engaging customers with a well-crafted story, we can match you with creators who can make it happen. Our agile, end-to-end, data-driven video creation platform uses creative analytics to inform your campaigns and help you connect with the right audiences.
Want to learn more? Contact us today and get your 2024 video content rolling.
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